In today’s Round-Up, we’re taking another look at the use of promos in the health care industry. We’ll also look at how MiLB is embracing other cultures. Finally, we’ll check out the latest fast food restaurant to join the weird promos trend.
BioPharma Dive
FDA to Study How Drug Promotion Affects Doctors’ Decisions
Here at Hatswork, we’ve spent quite a bit of time discussing the effectiveness of promos for all different types of industries, including the health care market. The Food and Drug Administration (FDA) are taking a deep dive into how receiving gifts from drug reps affects doctors’ decisions to prescribe.
Promo Marketing
My 5 Favorite Promos of the Week: Cavaliers Tees
Minor League Baseball launched a new initiative to celebrate Hispanic and Latino communities, and their involvement in America’s pastime. MiLB is calling it Copa de la Diversion, and 33 teams are getting new personas and names for the season-long event.
Check out the full article to see limited-edition team hats for the following teams:
- Memphis Musica
- Petroleros de Tulsa
- Round Rock Chupacabras
- San Antonio Flying Chanclas
- Corpus Christi Raspas
See Promo Marketing’s other four favorite promos of the week below.
- Cleveland Cavaliers The First Cedi Tees
- Great Ormond Street Hospital T-Shirts
- Los Angeles Pop-Up Tote Bag
- Los Angeles Dodgers Hello Kitty Night T-Shirt
Mashable
Cheese and Bacon Scented Hair Products are Here, and They’re Awful
Believe it or not, this is not the first time we’re covering a promotional product that is made to bizarrely smell like something completely different. If you’ll recall, KFC released fried-chicken scented sunscreen as well as edible nail polish.
The newest fast food chain to jump on the off-the-wall promos is Einstein Bros. Bagels with their new Cheesy Shampoo and Wakin’ Bacon Conditioner.
What is your favorite product that smells not as it should? Have you seen any other wacky promos? Tell us about it in the comments below.
