Take a moment to think back to the beginning of the month when Easter and April Fool’s Day collided. Today, we’re looking at how one fast food restaurant teamed up with an unlikely partner for a bizarre promotional gag. We’ll also talk about making your business stand out and how to get the most out of your hats and caps.
Warby Parker and Arby’s teamed up to create Warby’s and offered a merchandise collection including a Warby’s dad hat. They also donated to two charities: VisionSpring which provides affordable eyeglasses to those in need and No Kid Hungry, a US non-profit dedicated to ending child hunger.
Did you know the promotional products industry is worth $22 billion? With all of those products out in the space, how do you make your branded hats and caps stand out? This article gives you seven tips to do just that.
- Identify a target market or niche.
- Research your competition.
- Find your unique angle.
- Create your own brand identity.
- Curate your own product line.
- Think how you can go beyond the product.
- Use modern technology to run your business.
This article focuses on holiday gift giving, but its lessons can be used all year long. You don’t have to wait for the end of the year. You can send your clients hats and caps for all sorts of occasions—birthdays, anniversaries, appreciation days, product launches, etc.
- Presentation is key—package it right.
- Keep your logo subtle.
- Choose coveted retail trends or delectable edibles.
- Go early or go late. Don’t get lost in the crowd.
- Plan—do it well no matter how small.
Did any of your favorite brands play an April Fool’s joke? Tell us about it in the comments below. You can also follow us on Instagram using the hashtag #hatswork.