Hatswork Round-Up: July 6, 2017

July 6, 2017 - By Emily Potter

Today we’re looking at the importance of aligning sales and marketing teams to boost your business. We’ll also look at a top ten list of MiLB team names. A few weeks ago, we dove into selling caps to the health care industry. Today, we’ll look at an interview with three health care professionals to get their take.


How to Align Sales and Marketing

This article discusses the importance of aligning your sales and marketing teams to increase leads and ultimately sales. ASI sat down with marketing consultant and author, Ryan Sauers to answer the following seven questions.

  1. What’s the key to getting sales and marketing aligned?
  2. What should they collaborate on?
  3. What comes next?
  4. Who initiates this alignment?
  5. Why does a salesperson need to know about marketing?
  6. Many promotional product clients are marketers, so do salespeople need to speak their language when it comes to marketing?
  7. What types of marketing tactics should salespeople learn about?


It’s Time for a Definitive Ranking of the 10 Best Team Names in the Minor Leagues

This article published by ranks the top ten most unique names currently in Minor League Baseball. It also offers three honorable mention teams: the Akron RuberDucks, the Hickory Crawdads, and the El Paso Chihuahuas. Do you agree with their list?

  1. Montgomery Biscuits
  2. Hartford Yard Goats
  3. Fort Wayne TinCaps
  4. Biloxi Shuckers
  5. Lansing Lugnuts
  6. Batavia Muckdogs
  7. Albuquerque Isotopes
  8. Binghamton Rumple Ponies
  9. Lehigh Valley IronPigs
  10. Richmond Flying Squirrels

Promo Marketing

How to Break Into the Thriving Health Care Market

Promo Marketing sat down with three professionals from the health care industry to discuss the importance of promotional products to their business. One interviewee listed beanie hats are her most popular item.

Check out the full article to see why promotional products are so vital to the success of hospitals, independent practices, and alternative medicine alike.

What’s your favorite Minor League team name? Let us know in the comments below. You can also follow us on Instagram using the hashtag #hatswork.

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.


Hatswork Round-Up: July 13, 2017


Selling Custom Hats to Alcohol Companies