Hatswork Round-Up: September 8, 2016

September 8, 2016 - By Emily Potter

We’re going to start this round-up off with some wacky promotions from KFC’s summer campaign. We’ll also discuss the importance of online presence for your business and some more tips on selling to school programs.


KFC Gives Away Fried Chicken-Scented Sunscreen

Just weeks after releasing edible nail polish, KFC gave away 3,000 bottles of fried chicken-scented SPF 30 sunscreen to online applicants. Supplies ran out in a matter of hours. The product is not edible; they’re very clear it is actually sunscreen and urge users not to consume it.

Early this summer, KFC launched a new advertising campaign casting George Hamilton and his orange-shaded tan as the “Extra Crispy Colonel.” These are fun promotions to get people talking about their brand; I’m intrigued. I can’t wait to see what they come up with next.

Promo Marketing

Customers Buy What, When and from Whom

This article describes how B2B buyers are now seeking a convenient buying experience that they would expect from the B2C purchase. A buyer wants to search specific promotions on Google and be able to find your company, all the information they’re looking for, and make a purchase decision online right then and there, even if it’s 2:00am. It reminds us how important SEO and digital visibility is within our industry.


Expert Advice for Improving Promotions for Schools and Teams

This post cites “one size fits most” promotions, including headwear as the best items for schools because of their universal nature. Beanies and other cold weather hats are perfect for football season, and ball caps are great for baseball teams and fans. It also discusses the importance of reaching out to groups at the right time so they have enough time to order and receive product before their season gets underway.

Do you have any tips for digital presence or selling to schools? Let us know in the comments below. You can also follow us on Instagram using the hashtag #hatswork.

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.


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