Hats for Hospitals: Selling to the Medical Market

May 22, 2017 - By Emily Potter

The health care industry has an annual revenue totaling over $1.6 Trillion. There are over 750,000 medical companies in the U.S.

Health care professionals spend an average of 25% of their total marketing budget on promotional products. Most of which are used for marketing giveaways, client gifts, wellness initiatives, company events, or employee gifts.

Over the next few weeks, we’re going to provide you with extended knowledge of the health care industry as it relates to promotional products, as well as offer tips to help expand your cap sales into the market.

In this guide, we will look at different medical clinics and treatment centers, so that you will have a better understanding of how to target each.

Today, you will learn how to reach out to common decision makers in various treatment centers to discuss using hats for hospitals. Next time, we’ll look at promotional sales to independent practices and alternative medicine.

Hats for Hospitals & More

The most obvious first category for an article titled Hats for Hospitals is surprise…hospitals. Most act as a corporation complete with marketing and public relations teams in addition to doctors and nurses.

Although their primary concern is saving lives, hospitals are still money generating businesses. To do this, they have to acquire customers, or in this case, patients. They also need to recruit quality health care professionals.

Promotional hats can accomplish both of these goals by providing promotional hats to new patients and offering gifts to incoming employees.

Cancer Treatment Centers

These facilities concentrate on holistically treating cancer with the latest scientific research as well as lifestyle approaches like diet, exercise, and meditation.

Patients and their families will travel thousands of miles if they believe a cancer treatment center is their best shot at survival. These hospitals focus on giving hope to the hopeless and a positive perspective amidst unbelievable fear.

Hats are a logical addition to cancer hospitals because they can help prevent melanoma by blocking the sun’s harmful rays. They’re also a welcome gift to patients who have lost their hair due to chemotherapy.

Drug & Alcohol Rehabs

There are inpatient and outpatient treatment programs; both designed to help patients and their families who are struggling with addiction. They too provide optimism to people during a dark period.

A cap can act as a symbol of hope to addicts and their loved ones. To recovering addicts, it can remind them of the courage it took to beat their disease and inspire them to volunteer at a clinic to help others.

Hats for Hospitals

Pharmacies & Drug Companies

Both small town and big box pharmacies have to advertise to earn their customers’ business.

Drug reps give out promotional pens like goldfish at a carnival. Every doctor, every hospital, every practice in the country probably has hundreds of pens branded with a medication. Perhaps instead, they would prefer a high-quality cap they can wear to their 10:00 am tee time?

Insurance Companies

Health care insurance reps are another big proponent of promotional products, but they’re also very predictable—pens, stress balls, bottled water. How about a UVF certified cap in its place?

Elderly Care & Assisted Living

Families are looking for a place they trust to care for their loved ones long term. Elderly care facilities have become unfavorable in a lot of people’s eyes over the past few years as cases of abuse and neglect have reached the media.

Goodwill and positive public relations can go a long way to promote these homes. Caps act as a first step towards building trust among patients and their families. Reach out to administrators to learn more about their advertising needs, and figure out how headwear can bridge those gaps.

Check back over the next few weeks as we dive into independent practices and alternative medicine. If you haven’t sold into the health care market in the past, I think this series will open your eyes to the vast number of opportunities out there.

What other industries would you like to see covered on Hatswork? Let us know in the comments below. You can also let us know what you think about using hats for hospitals. Don’t forget to follow us on Instagram using the hashtag #hatswork.

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.


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