Hatswork Round-Up: December 7, 2017

December 7, 2017 - By Emily Potter

Today, we’re looking at another wacky promotional campaign.

We’ll also tie in some trending colors to the upcoming seasons, and see how one retail giant has thrown their hat into the promotional ring.

Promo Marketing

Jack in the Box’s $66 Trillion Promotional Campaign to Put a Hat on the Moon

Usually, it’s KFC we’re referring to when talking about a fast food chain with an out of this world promotional campaign. But today, Jack in the Box and their mascot’s signature hat looked to capitalize on the solar eclipse.

Surely you can tell by now that this was a gag promotion, or as some would call it, #fakenews. They never actually expected to crowd source $66 Trillion, if it were that easy our country’s deficit wouldn’t be what it is.

But for those who did donate to Project Moon Hat, their dollars were given to No Kid Hungry, a non-profit that provides children with food and educates families on healthy, affordable meals.


Trend Watch: Neutral Palettes

Before you go any further, you should review our Hatswork Trend Series. We’re halfway through the Autumn/Winter 2018 seasons—we’ve published blogs for women and men so far. Next, we’ll cover youth and athleisure. You can also do a refresh on all of our past seasons as well.

Spring/Summer 2018

Autumn/Winter 2017

This article is all about the power of a neutral color palette, which is something we talk about in depth during our Trend Series. For a lot of apparel, but especially headwear, blacks, greys, and earthy tones dominate the market.


Promo Market Reacts to Walmart Entering Industry

Walmart is the world’s largest company in reference to revenue. Fun fact, I can see their headquarters from my office, but that has nothing to do with this article.

In August, Walmart Promo Shop was launched, an online space where anyone can purchase branded or personalized merchandise. ASI polled their twitter following asking, “How concerned are you that Walmart has entered the #PromoProducts industry?”

  • 21% – Not at all
  • 35% – A little
  • 25% – A lot
  • 19% – We’re doomed!

It’s been a few months now, do you think Walmart has had an effect on the industry? Let us know your thoughts in the comments below. You can also follow us on Instagram using the hashtag #hatswork.

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.


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