Hatswork Round-Up: August 31, 2017

August 31, 2017 - By Emily Potter

In today’s Round-Up, we’re looking at how some NBA fans in Ohio are making hats work for them.

We’ll also look at the latest movie using promotional caps to sell tickets and discuss the difference in using giveaways at indoor and outdoor events.

NBC Sports

Akron Store Already Selling Stay Home 23 Shirts & Hats as LeBron Decision Looms

We’ve spent a lot of time on Hatswork talking about how caps can be used to show loyalty to a sports team or be worn by the athletes. But today, we’re seeing a slight twist on that. Fans in Akron, Ohio are using caps and t-shirts to promote the Cleveland Cavaliers to its own player—LeBron James.

Rumors have surfaced that LeBron is considering switching teams again, so Ohio fans have taken it upon themselves to wear promo apparel branded with the phrase Stay Home 23. It will be interesting to see if and how LeBron addresses this promotion and the Cav fans behind it.

Comic Book

New Justice League Hats Work their Way Online

The newest DC comic turned movie is Justice League, and it premiers on November 17th. It was recently announced that branded caps and beanies are to join the movie’s branded merchandise line.

This is just another example of how Hats Work!

Promo Marketing

Selling Outdoor Promotional Products: What You May Not Know

Have you ever realized how differently giveaways are used at indoor events versus outdoor events? Think about it—at a trade show, attendees stuff everything in a bag and keep moving. But at a 5K, they actually use the stuff right then and there.

They put on the hat, and wear the sunglasses, and drink from the water bottle because it makes sense with the environment. This article looks at giveaways that are appropriate for different outdoor events.

Do you own any hats that promote a movie or other pop culture phenomenon? Tell us about it in the comments below. You can share photos of them and follow us on Instagram using the hashtag #hatswork.

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.


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