Hatswork Round-Up: September 28, 2017

September 28, 2017 - By Emily Potter

We’re starting today off by looking at some top seasonal trends for branded apparel.

We’ll also take a look at the Panama hat and another publicity stunt from everyone’s favorite Colonel…Colonel Sanders.

Promo Marketing

6 Branded Apparel Looks Trending for Fall

This past Friday marked the first day of autumn; my how 2017 has flown by. Halloween and Thanksgiving are just around the corner if you can believe it.

This article looks at six apparel looks trendy for the fall season. Don’t forget to check out our trend series for Autumn/Winter 2017, where we take a deep dive into Women’s, Men’s, Youth, and Athleisure styles.

Traditionally, the promotional space has lagged consistently about a year behind retail trends, but as technology evolves, our speed-to-market increases for branded apparel.

  1. Tailored Office Wear
  2. Bold Florals
  3. Reds
  4. Embroidery
  5. Velvet
  6. Kimonos

Malay Mail Online

Do a Good Job, a Very Good Job, Finding a Panama Hat that Suits

This tongue-in-cheek article is all about how the Panama hat is the perfect dressy hat for warmer weather. While it may not be the best for promotional purposes, we had to include this article in a round-up simply for the fact that it lists so many different types of headwear with historic backstories for each.


New KFC Swag is Out of this World

Kentucky Fried Chicken has had some pretty out of this world marketing stunts in the past couple of years. Last year, we reported on two promotional campaigns in which they offered chicken-flavored edible nail polish and fried chicken-scented sunscreen.

All summer, they’ve been running commercial spots advertising their Zinger sandwich in space stunt in which they launched a sandwich into the stratosphere. Now, KFC is selling branded apparel, jewelry, and household items, including a $20,000 meteorite.

What has been your favorite wacky KFC campaign or piece of branded apparel? Let us know in the comments below. You can also follow us on Instagram using the hashtag #hatswork.

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.


How to Scare Yourself (and Sell Hats) this Halloween Season


Hatswork Round-Up: September 21, 2017