Hatswork Round-Up: April 20, 2017

April 20, 2017 - By Emily Potter

In today’s Round-Up, we’re looking at how swag giveaways can grow customer bases for new and existing businesses.

We’ll also look at 10 of the worst advertising decisions ever made; you won’t want to miss this one.

TG Daily

How Promotional Products Can Generate Customer Acquisition

This article discusses how swag giveaways can help your business generate customer acquisition. You can use promotional products at events, trade shows, customer meetings, and more.

  • Targeting the Right Audience
  • Create Intrigue
  • Wider Brand Exposure
  • Keep them Coming Back

Promo Marketing

The 10 Biggest Marketing Mistakes Ever

Recently, Reddit users compiled a list of the worst marketing and advertising mistakes of all time and Promo Marketing compiled the top 10.

We all know how effective good swag giveaways can be. But today, we’re going to look at some that didn’t turn out so well. Be sure to read the full article for in-depth explanations of each campaign.

  1. EA’s Godfather II Campaign
  2. Lipton Tea’s Coupon Promo
  3. Vanderbilt’s New Slogan
  4. KFC’s Incorrect Translation
  5. M&M’s Product Placement Refusal
  6. Urban Outfitter’s Controversial Shirts
  7. Dr. Pepper’s Divisive Slogan
  8. Los Angeles Charger’s New Logo
  9. Budweiser’s New Campaign
  10. Nike’s Saint Patrick’s Day Campaign


The Value of Swag Giveaways for a Startup

If you own a new business or work for a startup, swag giveaways are even more important for getting your company’s name out into the community.

Your primary goal is to make potential customers aware of your products or services and entice them to consider working with you. Promotional products are perfect for getting your foot in the door and building that initial client relationship.

Why is swag effective?

  1. It increases awareness.
  2. It opens the lines of communication
  3. It increases positive brand sentiment
  4. It has longevity.

How do you optimize swag giveaways?

  1. Know your audience and choose your products wisely.
  2. Make it useful.
  3. Make it memorable.
  4. Add a call-to-action.

Do you know of a major marketing fail we didn’t mention? Let us know in the comments below. You can also follow us on Instagram using the hashtag #hatswork.

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.


Return of the Dad Hat


Hatswork Round-Up: April 13, 2017