Hatswork Round-Up: February 21, 2019

February 21, 2019 - By Emily Potter

Last week we looked at Valentine’s Day merch, including new wedding products from fast food giant Taco Bell. In today’s Round-Up, we have more Valentine’s Day merch to share with you. We’ll also look at the hat trends from last year’s U.S. Open.

Promo Marketing

Ariana Grande’s Fun Valentine’s Day Merch was Very On-Brand

All my pop music fans out there, know that Ariana Grande released her much-anticipated thank u, next album a few weeks ago. Since it was dropped right before Valentine’s Day, Ari also released a limited-edition merch collection that included thank u, next caps, candy hearts, shot glasses, a Mean Girls burn book, cassette tapes, apparel items, and more.

Promo Marketing

U.S. Open Merchandise Reflects Promotional Products Trends

We’re always preaching retail trends to you guys. Look at what is selling and mimic that with your promotional apparel. The merch tent at the 2018 U.S. Open did exactly that by highlighting big names like Ralph Lauren in addition to more traditional golf brands like Titleist.

Another trend we’ve seen that is making its way into the golf market is the bucket hat. Buckets are perfect for golf because they have a 360-degree brim that protects more area from the sun. It’s 2019, we should have learned to protect ourselves from melanoma  by now.

Golf Digest

Fashion Statements from the 2018 U.S. Open: Vintage Rope Hats

But the biggest trend seen at the golf tournament was vintage caps with roping. We also saw a lot of retro-inspired color blocking and all-over prints.

Be sure to review our trend blogs for Autumn / Winter 2018, Spring / Summer 2019 and Autumn / Winter 2019 as well as the .

Have any of your favorite musicians dropped any unique merch? Tell us about it in the comments below. You can also follow us on Instagram and Facebook using the hashtag #hatswork.

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.


Hatswork Round-Up: February 28, 2019


March 2019: Recognizing National Days for Your Business