Distributors

Pitching Promotional Caps to Businesses in the Entertainment Industry

April 30, 2018 - By Emily Potter

In our last blog, we looked at using promotional products for theaters, parks, and festivals. Today, we’re continuing to discuss promotional hats as we look at other aspects of the entertainment industry—casinos, resorts and media at the local and national level.

Casinos & Resorts

Casinos and resorts are another entertainment avenue that will use a lot of caps for their employee uniforms.

  • Bartenders
  • Box Office Employees
  • Cashiers
  • Dealers
  • Drivers
  • Golf Caddies
  • Guest Services
  • Housekeeping
  • Maintenance Staff
  • Room Service
  • Security Guards
  • Waiters and Waitresses

Casinos can include headwear into the swag bags they distribute to high rollers, VIPs, special guests, performers, etc.  Resorts can include them in the welcome bags they place in suites or hand out at check-in.

Both casinos and resorts can also sell caps branded with their logo as souvenirs in the gift shops, just like they do with slippers, robes, beach towels, flip-flops, and more.Entertainment

Local Media

Local media predominately consists of news stations, area radio stations, newspapers, and community magazines, all of which are highly involved in events happening in their metropolis and surrounding areas.

Events like galas, charity auctions, golf tournaments, holiday celebrations, grand openings, and more. Events that are practically begging for logoed headwear to promote them.

The media outlets themselves, also need promotional products. Update the local news stations’ coffee mugs with a high-quality hat their viewers will love. Provide radio personalities with caps their listeners will covet when calling in for a contest. Outfit reporters and journalists with headwear they can wear when they are on the go covering stories and performing interviews.

Branded headwear is also perfect for behind-the-scenes members of the media like camera men and sound engineers, especially when they are out in the elements shooting on-location.Entertainment

National Media

Of course, there are the same types of media outlets that span a national (or even global) audience in television, print, and radio; and do not even get me started on the internet. All of those mediums: CNN, NPR, USA Today, TIME Magazine, Buzzfeed, etc. will consume a tremendous number of promotional products. It is all about finding your way in to get a meeting with a potential buyer then over-delivering on both quality and service.

Additionally, there are other forms of large-scale entertainment like social media, talk shows, podcasts, etc.

Does your territory include Silicon Valley? It never hurts to reach out periodically, especially with large powerhouses like Facebook, as they have dozens of departments utilizing promotional products. You never know when a buyer is dissatisfied with their current distributor. Catch them at the right time, and you will land yourself an invaluable account.

Talk shows can take many forms: morning radio like The Kidd Kraddick Morning Show and The Bobby Bones Show; afternoon TV like Dr. Phil and The Ellen Show; or late-night television like The Tonight Show or Jimmy Kimmel Live!

Talk shows can use them as traditional marketing materials to gain listeners or viewers as well as include them in the swag bag they provide to new employees and interns behind the scenes of the show, as well as guests, and talent who appear on the show.

If you have not yet jumped into the world of podcasting, it is similar to talk radio in that it is solely audio, the difference is, podcasts live on the internet instead of radio waves or frequencies. I, myself, subscribe to a few dozen that post weekly or more.

There are podcasts that are recorded in actual studios with professionals as well as amateur podcasters with a mic and a recording device. However, even the most mediocre of podcasts in terms of sound quality have some of the highest rates of listens and subscribes.

These just-starting-out podcasters will be the easiest for you to reach out to. They may not even have considered offering merch to their fans. You will be filling a need they were not even aware they had. Explain to them how offering branded products like caps can be one of their first opportunities to turn their hobby into a money-making venture.

Of course, all national and global media outlets can outfit their entire behind-the-scenes crews as well. The possibilities are practically endless.

If you can help consumers within the entertainment industry see how valuable promotional headwear can expand their business’s reach, your sales volumes are guaranteed to increase.

The U.S. media and entertainment industry is a $703 billion market comprised of businesses that produce and distribute movies, TV, commercials, streaming content, music, radio, books, video games, and more.

If you can help businesses within the entertainment sector see how valuable promotional headwear can be in growing and maintaining their customer base, your sales volumes are guaranteed to increase.

Don’t forget to check out the previous article on using hats for concert venues and fairs. What industry would you like to see us cover next? Let us know in the comments below. Don’t forget to follow us on Instagram using the hashtag #hatswork.

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.

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