Welcome to the second article in the Spring/Summer 2019 style series covering men’s caps.
This season, there are three overarching trends.
The first style for the S/S ’19 season is full of earth tones inspired by natural elements like stone, marble, and water.
The next trend consists of bright, primary colors with military muses, glitter, and a touch of the 1980s.
The final style focuses on pastel hues with iridescent and rainbow finishes that create a mood enhancing response.
It’s not too late to review and prepare for Autumn/Winter 2018 as well.
Men’s Caps: Style and Personality
For this season, men’s caps will include a lot of unconventional fabrics like denim, corduroy, nylon, suede, leather, and full mesh looks.
You’ll see patterns like gingham check, herringbone, marbled prints, and generic camouflage. You can also expect unique decoration elements like woodgrain finishes and gold hardware.
Surf and Skate
Flat bill hats will still dominate this market, but dad hats are making significant headway, as well as unstructured 5 panels, which is not a shape you see a lot of, normally. You can expect a lot of West Coast trends, tie-dye and other all-over prints and bright, beachy colors.
Browns, olives, and other earth tones will work as the base for a substantial portion of products. This style focuses on quality craftsmanship and durable, weathered men’s caps.
The Americana trend is very prominent in men’s caps. The summer months are home to both Memorial Day and Independence Day, so consumers want to show their patriotism. This season, you can expect flag patches and imagery with bright reds and blues.
Alternatively, there will also be a lot of tonal black and grey looks as well as gradients and heavy washes.
Men’s Caps: Decoration Elements
The graphics are predominately single-line hand-drawn illustrations. There is a lot of thick-lined imagery and detailed nature scenery. Fish, bears, and mountain ranges are common motifs.
Prints and Patterns
Trim and Details
This season, the focus is on small decoration elements that give men’s caps a high-end retail look. You can expect things like quilting, zippers, reflective accents, branded closures, leather and silicone patches