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Hatswork Round-Up: March 15, 2018

March 15, 2018 - By Emily Potter

Today, we’re going to break down different generations and their preferred apparel promos.

We’ll also look at promos for non-profits and another unique Valentine’s promo.

ASI

Promotional Apparel Trends by Age

We’ve talked about how different industries and businesses tend to target specific age demographics. For instance, tech startups tend to employ millennials in their 20s and early 30s, but assisted living, and other medical facilities target customers (or patients) belonging to older generations.

This article discusses the apparel trends and desires different age groups prefer, so you can select apparel promos that will provide the most return for your customers in different markets.

  • Teens & Early 20s—Trendy & Comfortable
  • 20s & 30s—Versatile & Subtle
  • 40s & 50s—Distinctive & Streamlined
  • 60s & Above—Flattering & Fashionable

HALO

Gifts to Give Your Volunteers at Your Next Charity Event

It’s been a while, so let’s all take a moment and review the two articles from last year on non-profits and charity events. I’ll wait.

Oh good, you’re back. This blog talks about how to properly outfit volunteers during an event so that they’re highly visible to attendees. And so that they feel properly appreciated for their time and/or monetary donation to the cause and keep coming back year after year. After all, a non-profit typically survives off of the goodwill of its volunteers; it’s important to take care of them.

  • Express your appreciation.
  • Give gifts to volunteers they’ll really want.

Promo Marketing

Jolly Rancher Wants You to Buy its Jewelry for Valentine’s Day

Here is another Round-Up coming to you a few weeks late, my apologies, but this promo idea was too good not to share.

For Valentine’s Day, Jolly Rancher released a line of jewelry that looks identical to the candy. Seriously, it’s just big blocks of color attached to chains. It’s so simple, while still being funny. And in my humble opinion, a brilliant way to get people talking about your product during a holiday when most people opt for overpriced heart-shaped mystery chocolates.

St. Patrick’s Day is on Saturday, have you seen any green promos you want us to dissect in a future Round-Up? Tell us your thoughts in the comments below. You can also follow us on Instagram using the hashtag #hatswork.

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.

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