Hatswork Round-Up: August 29, 2019

August 29, 2019 - By Emily Potter

In today’s Round-Up, we’re looking at the financials behind promotional products. We will also discuss safety headgear and another wacky promotion.

Printing Impressions

Costs & Margins of Promotional Products

Did you know Advertiser recall of branding displayed on these products is unmatched at nearly 20% higher than any other form of marketing?

We’ve told you before that the Cost Per Impression (CPI) for headwear is 3/10 of a penny. According to this article, the average for promotional products as a whole is 3 cents, meaning headwear is one of the single most financially sound products one can choose to represent their business.


These Hard Hats Might Not Protect Your Head

There are two types of safety headwear. First, you have helmets and hard hats that protect your head on construction sites and home remodels. Second, you have ANSI-Certified fabrics, neon colors, and reflective elements that make the wearer highly visible during road work.

Promo Marketing

Bud Light’s Latest Promotional T-Shirt Decoration is Really Clever

I think it’s fair to say Anheuser-Busch owns the sports advertising market. From the Clydesdale commercials to getting crowded bars full of strangers to chant, “Dilly Dilly.” They even treated the entire city of Cleveland, OH to a round after the Browns’ first W in an extended dry spell.

This article is about Bud Light’s ability to CAPitalize on a micro-moment involving the Washington Capitals. You’ll be lifting your shirt for this one…literally.

Who has the best bizarre marketing campaigns: Fast Food brands or Beverage companies? Give us your vote and tell us why in the comments below. You can also follow us on Instagram and Facebook using the hashtag #hatswork.

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.


Hatswork Round-Up: September 5, 2019


Hatswork Round-Up: August 22, 2019