Hatswork Round-Up: August 29, 2019

In today's Round-Up, we're looking at the financials ¹ behind promotional products. We will also discuss safety headgear ² and another wacky promotion ³.

Printing Impressions

Costs & Margins of Promotional Products ⁴

Did you know Advertiser recall of branding displayed on these products is unmatched at nearly 20% higher than any other form of marketing?

We've told you before that the Cost Per Impression (CPI) for headwear is 3/10 of a penny ⁵. According to this article, the average for promotional products as a whole is 3 cents, meaning headwear is one of the single most financially ⁶ sound products one can choose to represent their business.

Thomas

These Hard Hats Might Not Protect Your Head ⁷

There are two types of safety headwear ⁸. First, you have helmets and hard hats ⁹ that protect your head on construction sites ¹⁰ and home remodels. Second, you have ANSI-Certified fabrics, neon colors ¹¹, and reflective elements ¹² that make the wearer highly visible ¹³ during road work ¹⁴.

Promo Marketing

Bud Light's Latest Promotional T-Shirt Decoration is Really Clever ¹⁵

I think it's fair to say Anheuser-Busch ¹⁶ owns the sports ¹⁷ advertising market. From the Clydesdale ¹⁸ commercials to getting crowded bars full of strangers to chant, “Dilly Dilly ¹⁹.” They even treated the entire city of Cleveland, OH ²⁰ to a round after the Browns' first W in an extended dry spell.

This article is about Bud Light's ²¹ ability to CAPitalize on a micro-moment ²² involving the Washington ²³ Capitals. You'll be lifting your shirt for this one…literally.

Who has the best bizarre marketing ²⁴ campaigns: Fast Food brands ²⁵ or Beverage companies? Give us your vote and tell us why in the comments below. You can also follow us on Instagram and Facebook using the hashtag #hatswork.

1. https://hatswork.com/blog/2018/04/09/promotional-h ats-finance-sector/
2. https://hatswork.com/blog/2018/02/19/help-business es-grow-camo-hunting-hats/
3. https://hatswork.com/blog/2019/08/22/hatswork-roun d-up-august-22-2019/
4. https://www.piworld.com/post/costs-margins-promoti onal-products/
5. https://hatswork.com/blog/2019/01/28/value-of-head wear-2019/
6. https://hatswork.com/blog/2018/04/16/targeting-pro motional-hat-sales-financial-market/
7. https://news.thomasnet.com/featured/these-hard-hat s-might-not-protect-your-head
8. https://hatswork.com/blog/2019/02/07/hatswork-roun dup-safety-apparel/
9. https://hatswork.com/blog/2017/07/31/sell-caps-ind ependent-contractors/
10. https://hatswork.com/blog/2017/07/17/caps-construc tion-industry/
11. https://hatswork.com/blog/2019/06/24/mens-hat-tren ds-spring-summer-2020/
12. https://hatswork.com/blog/2019/06/10/womens-hat-tr ends-spring-summer-2020/
13. https://hatswork.com/blog/2018/10/22/public-servic e-uniform-caps/
14. https://hatswork.com/blog/2019/01/14/political-pro ducts-promos-government/
15. https://magazine.promomarketing.com/article/bud-li ghts-latest-t-shirt-decoration-is-really-clever/#n e=eea8df7b24c632f478efea987fc6c45f&utm_source= promo-marketing-headlines&utm_medium=newslette r&utm_campaign=2018-10-09
16. https://hatswork.com/blog/2017/07/03/selling-custo m-hats-alcohol-companies/
17. https://hatswork.com/blog/2017/03/06/best-sports-h eadwear-never-heard/
18. https://hatswork.com/blog/2018/02/05/promotions-pu rpose-agriculture/
19. https://hatswork.com/blog/2018/05/17/hatswork-roun dup-branded-hats/
20. https://hatswork.com/blog/2018/07/12/hatswork-roun dup-promos-3/
21. https://hatswork.com/blog/2017/07/03/selling-custo m-hats-alcohol-companies/
22. https://hatswork.com/blog/2017/02/16/hatswork-roun dup-promo-product/
23. https://hatswork.com/blog/2019/06/13/hatswork-roun d-up-june-13-2019/
24. https://hatswork.com/blog/2019/08/01/hatswork-roun d-up-august-1-2019/
25. https://hatswork.com/blog/2018/05/07/custom-made-h ats-fast-food-fine-dining/