Last week, we talked about how realtors can use branded caps to engage with and build trust among their clients. Today, we’re going to look at how caps can grow your real estate business, whether you’re an agent selling homes, a separate entity purchasing commercial properties, or anything in between.
In the last article, we focused on realtors, but there are lots of other professionals who have a hand in the buying and selling of property. Regardless of which service you provide, branded hats can help build your client base and grow your real estate business.
Define Your Real Estate Business
First, let’s talk about which type of business your company falls under and who your target audience is.
Which type of property do you specialize in? Does your company have a primary focus or do you handle anything?
- Commercial Properties
- Industrial Properties
- Agricultural Land
- Oil or Minerals
- Recreational Land
- Vacant Lots
- Residential Properties
- Apartment Complexes
If your company is equipped to handle any of these, then you likely work with a very diverse clientele. It’s important that your advertising strategy appeals to a broad group of people as well.
Hats act as a one-size-fits-all marketing medium and double as walking billboards. Your message should cater to buyers, sellers, investors, etc. Luckily, hats speak a universal advertising language that will accommodate a wide range of people.
At the very least, your company should be giving out promotional hats every time you close a sale. However, I would suggest you offer them to all potential clients, just as you would a business card or a pamphlet.
Buying and selling property is a personal affair. You spend a lot of one-on-one with your clients, even the ones who don’t end up closing. Promotional hats can only strengthen that relationship. Clients who receive a gift are more likely to use your company the next time they’re in the market to buy or sell.
Don’t forget about all of your yearly events, galas, trade shows, etc. Logoed hats are a unique giveaway in lieu of business cards at networking events.
Other Real Estate Businesses
A lot of hands touch a piece of land and its documents during the process of transferring ownership. If your company specializes in any of these things, we’re talking to you.
- Appraisers & Surveyors
- Architects & Builders
- Banks & Loan Operators
- Homes Owners’ Associations (HOA)
- Property Management Companies
- Title Companies
All of the individuals and companies who help facilitate the process on the back end can also benefit from the use of promotional caps.
If you are a property manager or part of an HOA, your primary objective is filling units. You don’t make money off of empty apartments or condos. Promotional hats can be used to attract potential residents to grow your business.
If you’re a bank or a loan operator, you want to entice consumers to first, buy instead of rent and second, use your company to coordinate their mortgage. If you’re an architect or a builder, you are looking for investors or realtors to help push your designs and structures. Hats can reach these audiences and grow your real estate business as well.
Don’t forget to check out the first blog in this series. What other industries would you like to see covered on Hatswork? Let us know in the comments below. Don’t forget to follow us on Instagram using the hashtag #hatswork.