Hatswork Round-Up: February 7, 2019

February 7, 2019 - By Emily Potter

Today’s Round-Up is all about safety apparel. We will look at different industries that require high-visibility pieces as well as sun safety. Finally, we will discuss ways to upgrade the perception of our industry from a trinkets and trash mentality to one of high-quality, products and coveted pieces.

Promo Marketing

How to Navigate the Rugged and Safety Apparel Landscape

The safety apparel category is a small but mighty segment of the promotional products space. The end users who purchase these products are business who work outside and need to be protected from the elements. They often need a high-visibility element to their garments as well so that they are safe in traffic or at night.

This article covers the following:

  • Features
  • Markets
  • Selling Tips
  • Regulations

These businesses are keeping their employees in mind when placing orders, and they want waterproof fabrics that are breathable with the latest technology to keep them comfortable during long days and nights at work.


The 7 Best Packable Sun Hats

Are you looking for safety apparel this spring and summer? Do you need a sun hat that will fit in your carry-on for a weekend getaway? This article looks at seven packable hats with wide brims and UV protection.


Changing Perceptions of Promo Apparel

Studies show that traditionally, consumers don’t perceive apparel as a high-end product. It’s our job as suppliers to change that by offering on-trend styles that are comparable to clothing and accessories consumers purchase in retail environments.

  • Unique Decoration
  • Retail Fabric
  • Private Label
  • Creative Packaging
  • Samples
  • Inventive Ideas

Have you sold safety apparel or high-vis products to any industries we didn’t cover? Tell us all about it in the comments below. Did they require reflective or ASNI certified products? Don’t forget to follow us on Instagram and Facebook using the hashtag #hatswork.

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.


Hatswork Round-Up: February 14, 2019


Hatswork Round-Up: January 31, 2019