Hatswork Round-Up: September 5, 2019

September 5, 2019 - By Emily Potter

In today’s Round-Up, we compare one of IHOP’s best marketing decisions to one of its worst. We will also talk about how a non-profit in the construction industry is working to save its workers.

Promo Marketing

IHOP Rolls Out Pumpkin Pancake Promotional Beer

After the advertising disaster that was their summertime name change to IHOB, it feels good, as a marketer, to say IHOP killed it with this campaign.

It brings everything one could possibly want in an autumn product together, from basic pumpkin flavoring, to comfort food, maple syrup, and stout beer.

Select bars in New York City served IHOPS: Pumpkin Pancake Stout to advertise IHOP’s fall pancakes. Unlike the summer burger campaign, this one works.

Sentinel Source

Put a Logo On It! Engaging Promotional Items to Hype Your Business

In this article you will find a list of suggested promotional items, including apparel. But the most important point that was made was to choose promotional items that benefit the end user. Something that is useful will get used. The more it is used, the more brand impressions it makes.


There’s a Powerful Message Behind the Color of these Construction Workers’ Hats

Construction workers in Australia are fighting back against toxic masculinity. Blue Hats is a suicide prevention charity organization. If someone on a construction site is wearing a branded blue hard hat, it means that they have received official training to talk to and listen to their struggling peers.

Construction workers are over-represented at one in eight suicides in Australia.

Do you have a favorite seasonal marketing campaign? Tell us which one and why in the comments below. You can also follow us on Instagram and Facebook using the hashtag #hatswork.

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.


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