Today, we are looking at two major events and how branded hats played a role in each.
Rumor had it, the iconic phrase, Dilly Dilly, made popular by Bud Light’s medieval themed commercials was banned at the golf tournament, and anyone caught using it would be escorted out by security. It’s unclear whether this was just a rumor, but Bud Light responded by sending 1,000 caps brandishing the saying to Masters attendees. Because,
“If thou cannot say Dilly Dilly, thou can still wear Dilly Dilly.”
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In 2017, Coachella brought back the Dad Hat. While I still haven’t check this one off my music festival bucket list, upon stalking Instagram, it appears that glitter was the common factor among the 125,000 attendees this year.
The other most popular item? Branded products of any and all kinds.
- License Plates
- Key Chains
- Denim Jackets
- Sports Bras
- Coin Purses
Tell us all about the most creative branded hats you’ve ever come across at an event, festival, or tournament in the comments below.