Hatswork Round-Up: May 17, 2018

May 17, 2018 - By Emily Potter

Today, we are looking at two major events and how branded hats played a role in each.

Promo Marketing

Update: Bud Light Sent Dilly Dilly Branded Hats, Not T-shirts, to Masters (and We Have Pics)

We have told you before about the importance of capitalizing on micro-moments (see: Buzzfeed and the Failing Pile of Garbage) Bud Light did so in a witty and relevant way for the Masters Tournament.

Rumor had it, the iconic phrase, Dilly Dilly, made popular by Bud Light’s medieval themed commercials was banned at the golf tournament, and anyone caught using it would be escorted out by security. It’s unclear whether this was just a rumor, but Bud Light responded by sending 1,000 caps brandishing the saying to Masters attendees. Because,

“If thou cannot say Dilly Dilly, thou can still wear Dilly Dilly.”

Digital Journal

Outdoor Cap Company Honored for Excellence in Promotional Technology Tools

Our parent company, Outdoor Cap, was honored at the 2018 PPAI Expo with the Golden Pyramid Award in Technology, Blogs, Podcasts, and Digital News for Hatswork!

Thank you to our loyal readers for helping to make Hatswork such a valuable resource to the promotional products industry. Stay tuned, we have some really exciting things planned for you guys!


Coachella Abounds with Promo Products, Branded Hats

In 2017, Coachella brought back the Dad Hat. While I still haven’t check this one off my music festival bucket list, upon stalking Instagram, it appears that glitter was the common factor among the 125,000 attendees this year.

The other most popular item? Branded products of any and all kinds.

Tell us all about the most creative branded hats you’ve ever come across at an event, festival, or tournament in the comments below.

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.


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