Hatswork Round-Up: April 11, 2019

April 11, 2019 - By Emily Potter

In today’s Round-up, we’re looking at how HBO’s most anticipated show of 2019 is using branded merch to create hype among viewers. We’ll also discuss how one MiLB team hosted a themed night, and the beginning processes of designing a cap.


Game of Thrones Branded Merch Push Reaches Fever Pitch

Winter is here. The long night is upon us. The battle for the Iron Throne is finally coming to an end. HBO is no stranger to going above and beyond to give their audience an experience unlike any other.

In case you’ve been living under a rock, the eighth and final season of HBO’s hit series, Game of Thrones, premiers on Sunday night, and the entertainment branded merch has been magical to say the least.

By partnering with high-profile brands with a lot of visibility among viewers, the lead up to the series finale has been highly anticipated and talked about. And since HBO is one of the few streaming services that drops the show at the same time it airs live instead of making audiences wait until the following day, I’m expecting to see record breaking viewership.

  1. Oreo Cookies
  2. Wine
  3. White Walker by Johnnie Walker
  4. Game of Thrones Pins
  5. Adidas Sneakers
  6. HBO Socks

Promo Marketing

We Were Right About Millennial Night Being a Success

The Montgomery Biscuits, Minor League Baseball Team, hosted a Millennial Night promotion complete with participation ribbons, nap pods, selfie stations, and avocado biscuits. This beats Prince Night hands down in my opinion.

WKBW Buffalo

What Does it Take to Design a New Era Cap?

Have you ever wondered what it’s like to design a cap from the ground floor? One New York news station interviewed New Era designers, and their processes are quite similar to our own parent company’s, Outdoor Cap.

Tell us about your favorite branded merch from a television show in the comments below. You can also follow us on Instagram and Facebook using the hashtag #hatswork.

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.


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