Hatswork Round-Up: June 14, 2018

June 14, 2018 - By Emily Potter

Today, we’re looking at a new beer for twenty-somethings with a unique name. We’ll also talk about how one MLB team is teaming up with the estate of a deceased entertainer to create branded merchandise.

Milwaukee Business Journal

MillerCoors Officially Launches Two Hats Light Beer Targeted to Generation Z

Although, we’ve spent a significant amount of time discussing beer and other beverages in regard to branded merchandise, we selected this topic more for its name than its contents.

Earlier this year, MillerCoors launched a new cheap (their words, not mine), light beer aimed at reaching drinkers age 21-24, and it’s called Two Hats. I haven’t been able to find an explanation for the name, so my best guess is that MillerCoors has heard the good news and knows that #HatsWork.

It comes in 16oz. cans containing 4.2% alcohol costing five dollars for a 6-pack. You can choose between lime and pineapple flavors.

Promo Marketing

Twins Announce Prince Branded Merchandise in First Deal of its Kind

Last year, the Minnesota Twins hosted a Prince Night where they gave out Purple Rain-themed umbrellas. For the 2018 season, they have announced they will be selling Prince merchandise all year including another Prince Night with a package including a purple baseball cap branded with Prince’s iconic symbol.

We announced earlier this year that the Pantone color for 2018 is Ultra Violet, so all of the Prince branded merchandise is likely to be well received by fans.


Accessories Will Help You Beat the Heat

The first official day of summer is one week away!

To honor that, we bring you this list of ladies accessories to beat help you beat the heat.

  • Hair Combs
  • Head Wraps
  • Headbands
  • Hair Clips
  • Hats

Do you use caps to keep cool in the summer or strictly for fashion? Let us know in the comments below.

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.


Youth Hat Trends: Spring/Summer 2019


Men’s Hat Trends: Spring/Summer 2019