Hatswork Round-Up: August 30, 2018

August 30, 2018 - By Emily Potter

In today’s Round-Up, we’re forecasting how a new generation and a retail giant are going to affect the promotional industry in the coming years. We’ll also take a look at using promo products within the hotel and hospitality industry.


Gen Z and the Promotional Industry

Here at Hatswork, we’ve spent a lot of time discussing the millennial generation and how their wants and needs have dominated the promotional market as of late. Today, we’re taking a dive into Gen Z, the youngest generation with buying power in the market today.

Gen Z spans from birth years in the mid 1990s to the early 2000s. At 83 million in numbers, they make up about a quarter of the U.S. population.

To learn all about this up-and-coming group of buyers, specific to the topics listed below, check out the full article.

Promo Marketing

Amazon Will Officially Become Largest Apparel Seller in 2018. But What About the Promotional Industry?

Last year, we talked about Amazon’s promotional apparel takeover. Amazon Custom already exists, where shoppers can customize products with text and images, but this article explores and predicts the future of Amazon as it relates to the promotional industry.


The Evolving Role of Promotional Items for Your Hotel

Last month, we took an in depth look at using promotional hats to grow businesses within the hotel and hospitality industry.

A New York Times article recently stated that about 20% of a hotel’s customers account for over 60% of their revenue, many travelers staying more than 20 times per year in a certain hotel chain. Knowing this, it’s easy to see how important it is to treat those frequent guests well and provide them with gifts, upgrades, and other incentives to thank them for their business.

This article specifically suggests gifting the following three inexpensive promotional items to guests.

  • Hats
  • T-Shirts
  • Tote Bags

What are your projections about Amazon? How do you think it will affect the promotional industry?

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.


Hatswork Round-Up: September 6, 2018


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