Author Archives: Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.

News

Hatswork Round-Up: March 26, 2020

March 26, 2020 - By Emily Potter

In today’s Round-Up, we are looking at some of the best products in the promotional industry in terms of cost per impression. We will also discuss the importance of the language we use to talk about the promotional industry, and go over another micro-moment, this time in the NHL. HALO […]

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.

Previous

No Social Dilemma Here: Promo Headwear Offers the Value of Deep Endorsement

Next

Hatswork Round-Up: March 19, 2020
Comments

News

Hatswork Round-Up: March 19, 2020

March 19, 2020 - By Emily Potter

In today’s Round-Up, we’re showing you the newest headwear fashion that started in the sports world. We will also look at one unique Father’s Day promotion, and how airlines are reacting to customers stealing branded stuff. On Milwaukee Could this Horned Headwear be the New Cheesehead? Wisconsinites have done it […]

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.

Previous

Hatswork Round-Up: March 26, 2020

Next

Hatswork Round-Up: March 12, 2020
Comments

News

Hatswork Round-Up: March 12, 2020

March 12, 2020 - By Emily Potter

In today’s Round-Up, we are discussing something I missed in Toy Story 4. We will also show you some original limited-edition NBA giveaway hats designed by local artists. Finally, we will look at how one cap company celebrated Black History Month. Promo Marketing A Bobblehead Will Finally Appear in a […]

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.

Previous

Hatswork Round-Up: March 19, 2020

Next

Hatswork Round-Up: March 5, 2020
Comments

News

Hatswork Round-Up: March 5, 2020

March 5, 2020 - By Emily Potter

In today’s Round-Up, we are bringing you ten tips to market your small businesses. We will also look at a new online publication in the promotional products world. Scoop Business Ten Marketing Ideas for Small Businesses This article offers ten of its best idea to help people build, grow, and […]

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.

Previous

Hatswork Round-Up: March 12, 2020

Next

Hatswork Round-Up: February 27, 2020
Comments

News

Hatswork Round-Up: February 27, 2020

February 27, 2020 - By Emily Potter

In today’s Round-Up, we are looking at sports and athleisure. We will also take a deep dive into how the promo products industry is influenced and affected by the retail space. Akran Marketing Win Big with these Promotional Products for Sports Lovers This article offers great ideas for promotional products, […]

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.

Previous

Hatswork Round-Up: March 5, 2020

Next

Hatswork Round-Up: February 20, 2020
Comments

News

Hatswork Round-Up: February 20, 2020

February 20, 2020 - By Emily Potter

In today’s Round-Up, we are talking about some of the coolest promotional products on the market. We will also take a deeper look at the psychology of color selection to get the best results for your brand and marketing materials. Promo Marketing My Five Favorite Promotions of the Week: Death […]

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.

Previous

Hatswork Round-Up: February 27, 2020

Next

Hatswork Round-Up: February 13, 2020
Comments

News

Hatswork Round-Up: February 13, 2020

February 13, 2020 - By Emily Potter

In today’s Round-Up, we’re looking at the 2020 Presidential Race and branded materials for one of the world’s most well-known cookie brands. ASI ASI Ranks the Democratic Presidential Merch This article ranks the Democratic Candidates by their online merch shop. I am a golden retriever mom, so I’m really excited […]

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.

Previous

Hatswork Round-Up: February 20, 2020

Next

Hatswork Round-Up: February 6, 2020
Comments

News

Hatswork Round-Up: February 6, 2020

February 6, 2020 - By Emily Potter

In case you didn’t know, there was a big football game on Sunday. In today’s Round-Up, we will show you some of the best promos from the Super Bowl. We will also discuss fundraising and prospecting. Promo Marketing The Best Super Bowl Promo Products We Saw in Miami Bucket Hats […]

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.

Previous

Hatswork Round-Up: February 13, 2020

Next

Hatswork Round-Up: January 30, 2020
Comments

News

Hatswork Round-Up: January 30, 2020

January 30, 2020 - By Emily Potter

In today’s Round-Up we are looking at a new way to get your promotional gifts in the hands of consumers. We will also take another look at advertising for cannabis brands, and offer some winter promos to warm up your clients. Promo Marketing Arby’s Launches Subscription Box, Sells Out in […]

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.

Previous

Hatswork Round-Up: February 6, 2020

Next

Hatswork Round-Up: January 23, 2020
Comments

News

Hatswork Round-Up: January 23, 2020

January 23, 2020 - By Emily Potter

In today’s Round-Up, we’re looking at a new hat brand focused on sharing stories and pop-culture micro-moments. We will also tell you about one adult entertainment brand with their own apparel line. St. George News Local Business Startup Uses Hats to Let Those Facing Obstacles Know They are Not Alone […]

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.

Previous

Hatswork Round-Up: January 30, 2020

Next

February 2020: Holidays to Grow Your Business
Comments

Businesses

February 2020: Holidays to Grow Your Business

January 20, 2020 - By Emily Potter

Here at Hatswork, we’re always looking for new ways to help you promote your business. So, each month, we provide you with a list of National Days you can consider incorporating into your strategy to grow your business, whether that’s a social media campaign, an internal employee celebration, a customer […]

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.

Previous

Hatswork Round-Up: January 23, 2020

Next

Hatswork Round-Up: January 16, 2020
Comments

News

Hatswork Round-Up: January 16, 2020

January 16, 2020 - By Emily Potter

In today’s Round-Up, we are looking at more Christmas-inspired restaurant swag. We will also talk about three key reasons promo products can win customers without breaking the bank. Finally, we will discuss a brand focusing on sustainable textiles for eco-friendly apparel products. National Post From KFC-Scented Firelogs to Taco Bell […]

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.

Previous

February 2020: Holidays to Grow Your Business

Next

Youth Hat Trends: Autumn/Winter 2020
Comments

Decorators

Youth Hat Trends: Autumn/Winter 2020

January 13, 2020 - By Emily Potter

Today, we bring you Youth Hat Trends, the third article in the Autumn/Winter 2020 style series where we talk about children’s hats. As we know, this season has three overarching trends. The first style for the A/W ’20 season is full of comfortable pieces made of high-quality materials consumers can […]

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.

Previous

Hatswork Round-Up: January 16, 2020

Next

Hatswork Round-Up: January 9, 2020
Comments

News

Hatswork Round-Up: January 9, 2020

January 9, 2020 - By Emily Potter

In today’s Round-Up, we’re looking at quality control issues facing the promo products industry. We will also look at merch and marketing strategies for the automotive and entertainment sectors. ASI Quality Control in the Promo Products Industry This purpose of this article is to help suppliers and distributors within the […]

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.

Previous

Youth Hat Trends: Autumn/Winter 2020

Next

Men’s Hat Trends: Autumn/Winter 2020
Comments

Decorators

Men’s Hat Trends: Autumn/Winter 2020

January 6, 2020 - By Emily Potter

Welcome to men’s hats, the second article in the Autumn/Winter 2019 style series. This season, there are three overarching trends. The first style for the A/W ’20 season is full of comfortable pieces made of high-quality materials consumers can count on. The next trend consists of technical and construction aspects […]

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.

Previous

Hatswork Round-Up: January 9, 2020

Next

Hatswork Round-Up: January 2, 2020
Comments

News

Hatswork Round-Up: January 2, 2020

January 2, 2020 - By Emily Potter

In today’s Round-Up, we are taking a deep dive into promotional garments and how consumers really feel about free swag. We will also look at some expensive cold-weather hats and hear from the distributors behind some of your favorite restaurant-branded apparel. ASI Why Promotional Garments are the Best Sales Builder […]

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.

Previous

Men’s Hat Trends: Autumn/Winter 2020

Next

Women’s Hat Trends: Autumn/Winter 2020
Comments