In today’s Round-Up we are looking at a new way to get your promotional gifts in the hands of consumers. We will also take another look at advertising for cannabis brands, and offer some winter promos to warm up your clients.
We’ve seen countless restaurants drop surprise merch lines, but this is the first subscription box I recall. In a world of Hello Fresh and Birchbox, this feels like a really strategic and relevant marketing move to me, and apparently to the consumers of meaty sandwiches everywhere, because Arby’s sold out almost instantaneously.
As you know, cannabis brands and businesses are banned from a lot of forms of advertising, but not promotional products, events, and trade shows. So, as you can expect, most of them take full advantage of those efforts since they are not allowed to spend their marketing budget on other, widely available advertising practices.