Hatswork Round-Up: January 30, 2020

January 30, 2020 - By Emily Potter

In today’s Round-Up we are looking at a new way to get your promotional gifts in the hands of consumers. We will also take another look at advertising for cannabis brands, and offer some winter promos to warm up your clients.

Promo Marketing

Arby’s Launches Subscription Box, Sells Out in Minutes

Forget Wine or book of the month clubs, this fast food chain launched their own 6-month subscription service.

We’ve seen countless restaurants drop surprise merch lines, but this is the first subscription box I recall. In a world of Hello Fresh and Birchbox, this feels like a really strategic and relevant marketing move to me, and apparently to the consumers of meaty sandwiches everywhere, because Arby’s sold out almost instantaneously.


Report: Cannabis Brands are Upping their Investment in Promotional Products

As you know, cannabis brands and businesses are banned from a lot of forms of advertising, but not promotional products, events, and trade shows. So, as you can expect, most of them take full advantage of those efforts since they are not allowed to spend their marketing budget on other, widely available advertising practices.

That is good news for everyone in our industry, especially those who reside in a state that has legalized the medicinal or recreational use of marijuana, and cannabis businesses are prevalent.


Top Winter Household Promotional Gifts

This article offers tips and ideas for pitching promotional gifts to your clients during the bitter winter months. It’s not all pens and T-shirts, guys. Sometimes it’s hoodies and faux fur.

Do you subscribe to any unique delivery boxes? Tell us in the comments below. You can also follow us on Instagram and Facebook using the hashtag #hatswork.

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.


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