Hatswork Round-Up: March 5, 2020

March 5, 2020 - By Emily Potter

In today’s Round-Up, we are bringing you ten tips to market your small businesses. We will also look at a new online publication in the promotional products world.

Scoop Business

Ten Marketing Ideas for Small Businesses

This article offers ten of its best idea to help people build, grow, and advertise their small businesses without blowing their entire marketing budget.

  1. Create a marketing plan for your business.
  2. Make sure your business cards, brochures, and other promotional products are up to date.
  3. Refresh your website.
  4. Be active on social media.
  5. Give free samples or trial periods of your product.
  6. Look into video marketing.
  7. Get your small business on directories and social services.
  8. Up your content marketing game.
  9. Invest in SEO.
  10. Do some good.


The Dos and Do Nots of Promotional Product Marketing

This article provides some dos and do nots for promotional products professionals and small businesses looking to utilize them.


  • Target a Specific Buyer Persona
  • Contextualize Distribution

Do Not

  • Wait
  • Create Barriers

AP News

Amplify Shows How NBA G-League Team, Others Use Promotional Products to Build Brands

Amplify is a digital magazine publication from 4imprint.

“Customers share some great examples of how promotional products can help create an emotional connection and remind people of an event experience,” said Kevin Lyons-Tarr, CEO, 4imprint. “And, these stories show that emotional connection extends beyond the event to the organization making it possible as well.”

Which tip are you most excited to try and implement within your small businesses? Tell us in the comments below. Do not forget to follow us on Instagram and Facebook using the hashtag #hatswork.

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.


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