Hatswork Round-Up: January 23, 2020

January 23, 2020 - By Emily Potter

In today’s Round-Up, we’re looking at a new hat brand focused on sharing stories and pop-culture micro-moments. We will also tell you about one adult entertainment brand with their own apparel line.

St. George News

Local Business Startup Uses Hats to Let Those Facing Obstacles Know They are Not Alone

Stele is a startup hat brand that plans to design baseball caps to reflect stories of growth and sacrifice from inspirational people. The brand was just launched in early 2020, so there is only one style with four color options at the moment.


Seize the Moment: How to Succeed with Moment Merch

This article is all about capitalizing on micro-moments, whether that be sports, pop culture, or politics. When I say micro-moments, I’m referring to the act of taking a snapshot of our culture that has gone viral or has a cult following and producing apparel and other promotional products decorated with its likeness.

This article looks at the Nasty Woman shirts released after Trump’s remarks about Hillary during a 2016 debate, the Laural/Yanny audio debate that followed the black/blue, white/gold dress debacle, an opossum that was caught during a Cleveland Browns game, James Harden’s side-eye, Grumpy Cat (RIP), the Big Bang Theory, and more.

Promo Marketing

A Very NSFW Website Now Has its Own SFW Branded Merchandise

Just when I thought I had seen everything…

We all know that promotional products work to increase brand recognition and favorability. Now, one of the most recognizable adult entertainment platforms knows it too. Pornhub has partnered with Richardson to drop a line of logoed apparel including hats and socks.

What’s the most bizarre or unexpected brand logo you’ve seen on a t-shirt? We want to hear all the juicy details in the comments below. You can also follow us on Instagram and Facebook using the hashtag #hatswork.

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.


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