In today’s Round-Up, we are looking at some of the best products in the promotional industry in terms of cost per impression. We will also discuss the importance of the language we use to talk about the promotional industry, and go over another micro-moment, this time in the NHL.
As a writer, you will never hear me say that words are not important. Language and how we phrase things shape how others perceive what we are doing, saying, or selling. This article discusses taking a long hard look at how promo professionals, and the promotional industry as a whole present ourselves with the words we use.
The following questions are presented as higher-value options to outdated, salesy speak.
- What do you want to accomplish?
- Who are you trying to reach?
- How will you distribute the products?
- What promotional marketing have you tried before?
- What has worked and what has not worked in the past?
You have heard me preach the micro-moments gospel on more than one occasion. Well, today is no different. This article shows how the Carolina Hurricanes hockey team capitalized on one media commentator’s referring to them as a bunch of jerks by dropping t-shirts emblazoned with the phrase less than 24-hours later.