Hatswork Round-Up: February 27, 2020

February 27, 2020 - By Emily Potter

In today’s Round-Up, we are looking at sports and athleisure. We will also take a deep dive into how the promo products industry is influenced and affected by the retail space.

Akran Marketing

Win Big with these Promotional Products for Sports Lovers

This article offers great ideas for promotional products, team uniforms, and fan gear. Whether you are a booster club leader, athletic director, league organizer, or just a parent on a mission, you will not go wrong with the ideas listed below.

  1. Classic Cap
  2. Stadium Seat & Blanket
  3. Windbreaker
  4. Joggers
  5. Shirt-Shaped Rally Towel


Retail and the Promo Products Industry

This article takes a deep dive into the history and evolution of the promo products industry especially as it pertains to the mimicking of retail stores and products. It’s natural for brands to put their logos on high-quality brand-name product that consumers are familiar with.

Why would a business owner place a bulk order and hand out a product to her customers if it is not something of quality that she can be proud of?


Use Athletic Apparel to Get in the Game

This article focuses on athleisure brands and apparel within the promo products industry. These products are especially beneficial for brands in the fitness, wellness, hospitality, and outdoor entertainment markets.

What is your favorite retail-turned-promotional brand? I always think of Yeti; it seemed to blow up overnight, and there was demand from customers before distributors could even get their hands on product. Follow us on Instagram and Facebook using the hashtag #hatswork.

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.


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