In today’s Round-Up, we’re looking at the 2020 Presidential Race and branded materials for one of the world’s most well-known cookie brands.
- Elizabeth Warren’s Bailey’s Running Mate Dog Collars
- Bernie Sanders’s Buttons
- Pete Buttigieg’s Beanies
- Joe Biden’s Cup O’ Joe Mugs
- Mike Bloomberg’s Impeachment T-Shirts
- Amy Klobuchar’s Recipe Tea Towels
- Andrew Yang’s Winter Scarf
- Tom Steyer’s Bumper Stickers
This time last year, Oreo partnered with other brands to run a giveaway promotion they called The Stuf Inside which included a Jeep Wrangler, an Xbox, and a Roomba. All of the prizes were branded with Oreo or designed to reflect the cookie itself.
Oreo has been a successful brand name for over 100 years; it would be easy for their marketing team to get lazy. But instead, they came up with a creative way to essentially offer branded materials with a high price point as sweepstakes prizes.
These are high-ticket retail items, sure, but who says they can’t also be promotional products? At one time, the Polo brand wasn’t seen as a promotional product, neither was Bic, Post-It, or countless other brand names.
Additionally, these are novelty, limited edition designs. How many people have a giant cookie that goes around their apartment cannibalizing cookie crumbs off the hardwood?
Flagstaff Business News
This article focuses on the printing sector of the promotional products industry.
What are your favorite bizarre branded materials or wacky promotional products of all time? Tell us in the comments below. You can also follow us on Instagram and Facebook using the hashtag #hatswork.