Hatswork Round-Up: February 20, 2020

February 20, 2020 - By Emily Potter

In today’s Round-Up, we are talking about some of the coolest promotional products on the market. We will also take a deeper look at the psychology of color selection to get the best results for your brand and marketing materials.

Promo Marketing

My Five Favorite Promotions of the Week: Death Cap Hats, Brewery Merchandise and More

In this article, the author picks out five of the coolest promotional products from the week.

Small Business Trends

The Coolest Promotional Products for Your Business

“For most, the first things that come to mind when they hear the term promotional product are generally a branded pen or keychain. However, in recent years the promotional products industry has expanded that train of thought to include a variety of new product offerings and uses.” – Paul Bellantone, CAE, PPAI President and CEO.


Tips for Using Color in Your Branding

Did you know that 51% of the most successful brands only use a single color in their logo? Or that blue is the most popular color for businesses? Check out the full article for more statistics and a deep dive into the meaning behind the following colors.

  • Blue
  • Red
  • Green
  • Yellow
  • Black
  • Orange
  • Purple
  • Pink

“A promotional hat using a vibrant green or orange is scientifically going to stimulate viewers more than a grey or black version.”

What is the coolest promotional product you have seen in the last week or so? Tell us in the comments below. You can also follow us on Instagram and Facebook using the hashtag #hatswork.

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.


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