Hatswork Round-Up: January 31, 2019

January 31, 2019 - By Emily Potter

In today’s Round-Up, we are looking at the promo apparel trends from trade show season. We will also discuss ways to generate leads using promotional products.

Promo Marketing

The Top Promo Apparel Trends We Saw at PPAI Expo 2019

The PPAI Expo is arguably the most important trade show in our industry. And I’m not just saying that because Hatswork won a Gold Pyramid last year. There are always a ton of new, innovative products, but it is important to pay attention to the promo apparel trends to see what you can suggest to your customers in the upcoming year.


Generating Leads with Promotional Products

This article offers you tips and tricks to getting the most out of your promotional products. Whether you’re passing them out at a trade show or using them for a specific branded event, there are ways you can increase their value in the minds of your customers to generate more leads.

  • Create a tiered giveaway system.
  • Give promotional products as rewards.
  • Target leads with unique products.

Digital Journal

Promotional Items Attracting Attention Toward Businesses

Promotional products are often the most inexpensive form of advertising. They also garner one of the highest impression rates: 3,400 for caps, to be precise. Yet still, many companies don’t understand the value they can bring to gaining new business and maintaining current customers. This article focuses on what promotional products can do for your clients.

  • Get customers’ attention.
  • Attract new clients and prospects.
  • Improve the image of your business.

Did you notice any other promo apparel trends during trade show season? Tell us all about it in the comments below. What is the most impressive return on investment you’ve seen from a single promotional product order or campaign? Don’t forget to follow us on Instagram and Facebook using the hashtag #hatswork.

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.


Hatswork Round-Up: February 7, 2019


The Value of Headwear in 2019