Hatswork Round-Up: February 15, 2018

February 15, 2018 - By Emily Potter

Today, we’re looking at how to incorporate headwear into employee uniform programs and providing overarching cohesive promotional campaigns.

We’ll also look at how pharmaceutical companies and advertising agencies may be limited in their marketing moving forward.


Stylishly Build Your Team and Your Brand

We’ve talked a lot about how hats can be used as an add on item to employee or even student uniforms. In our article on the technology market we talked a lot about trade show uniforms.

This article is all about selecting trendy, comfortable pieces your employees will be happy to wear daily, further spreading your brand’s message in the community.

  1. Uniforms can be your most effective advertising.
  2. Market on the go.
  3. Even standard uniforms can be stylish.

Customer Think

Four Ways to Take Promotional Campaigns to the Next Level

This article is all about looking at your promotional campaigns from the bigger picture and making sure everything from the timing to the target audience, and everything in between fits together in a cohesive way so that it’s easily understood and accepted.

  1. Context
  2. Perfect Timing
  3. Connect People
  4. Authenticity, Credibility, Emotion

Pharm Exec

FDA Explores Flexible Drug Marketing Policies

With the rise of the opioid addiction epidemic in recent decades, pharmaceutical manufacturers and advertising agencies have been under fire for the way in which they market certain drugs.

We’ve heard more about the Federal Communications Commission (FCC) getting involved as more states have legalized the medicinal use of marijuana. This article discusses how the Food and Drug Administration (FDA) is exploring policies that may be implemented in the future regarding drug advertisements.

Have any of your clients incorporated headwear into their employee uniforms or their promotional campaigns? Tell us about their business in the comments below. You can also follow us on Instagram using the hashtag #hatswork.

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.


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