Hatswork Round-Up: December 20, 2018

December 20, 2018 - By Emily Potter

In today’s Round-Up, we’re looking at a movement led by educators across the U.S. We’ll also talk about how one piece of the NBA’s promotional apparel became all fans could talk about at the 2018 finals. Finally, another food brand dropped a line of funny merch.


Promotional Products and the #RedforEd Movement

Earlier this year, teachers in the public-school system started a movement known as the #RedforEd campaign, which advocates for things like fair pay and adequate state funding. Teachers and supporters from all over the country wore red in solidarity and many marched in protest.

This sparked another micro-moment, which distributors jumped all over providing red shirts, hats, buttons, signs, etc. How else can educators benefit from promotional apparel? Think outside the box; it’s not just booster clubs and band camp.

Merced Sun-Star

NBA Finals or NRA Finals? Basketball Fans Say New Era Butchered Championship Hats

The NBA finals swag came with a bit of controversy this year. The caps, designed by New Era appeared to say NRA instead of NBA, the most common of which is the National Rifle Association, of course. Fans were quick to point out the error on social media.

Moral of the story? Always, have another set of eyes look at your promotional apparel designs before they go into production.

Promo Marketing

Four Promotional Apparel Lessons From Kellogg’s Extremely Cool Cereal Merch Line

We’ve shown you a lot of food brands and restaurants that have released quirky promotional apparel, and today is no different! Kellogg’s, one of the nation’s leading breakfast brands, released a line including a Poptarts mug, slippers, and more.

  1. Bet on socks.
  2. Keep it simple.
  3. Make it fun.
  4. Draw on Nostalgia.

What’s been your favorite bizarre, off-the-wall promotion we’ve talked about here at Hatswork? Tell us in the comments below.

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.


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