Hatswork Round-Up: May 18, 2017

May 18, 2017 - By Emily Potter

Today, we’re looking at the risk versus reward relationship of owning your own business, so you can make intelligent, calculated decisions. We’ll also look at some of the top decoration techniques from the PPAI Expo, and the new design for the NFL draft caps.


Small Business Guide for Taking Calculated Risks

This article is targeted at decorators and other small businesses owners. It discusses the importance of risk versus reward analysis when contemplating making a change to your company.

Risk Levels discussed in the article include:

  • Low Risk: Buying New Equipment
  • Medium Risk: Jumping Into a New Industry
  • High Risk: Launching a Made-In-America Factory

Additional risks mentioned in the article include:

  • Expanding Your Shop
  • Branching Out Into New Niche Markets
  • Increasing Decoration Techniques
  • Forming a Business Partnership


Trending Decoration Techniques from the PPAI Expo

In this article from SanMar, they take an in depth look at six decoration techniques that were popular at the PPAI Expo in January. All of these can be used on headwear. Have you decorated a cap with any of these techniques before?

  • Brick
  • All-Over Printing
  • Flock
  • Metallic Alloy
  • Iridescent Glaze
  • Distressed

Promo Marketing

The NFL Draft’s Official Hats are Introducing Some Cool New Features

New Era Cap Company has been providing the National Football League Draft hats for many years. When a player gets picked up from a team, he will cross the stage, put on his team’s cap, exchange handshakes, and smile for the camera.

New Era lead designer, Mike Raychel, said these designs have been in development for the past 15 months. The difference for 2017 is all team caps will have a white crown, and they have omitted putting the year on the hat in hopes of giving them a longer lifespan. Raychel believes this will be the set-selling draft cap in years.

What’s the biggest risk you took with your company? Did it pay off? Tell us all about it in the comments below. You can also follow us on Instagram using the hashtag #hatswork.

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.


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