Hatswork Round-Up: October 11, 2018

October 11, 2018 - By Emily Potter

In today’s Round-Up, we will show you how one NBA player sold out a hat in a matter of hours. We will also discuss an instance where the entertainment industry got it wrong. Finally, we will take a look at the state of the promotional products industry.

Bleacher Report

Don’t Trip Hats Sell Out When LeBron James Wears One After Cavaliers Sweep

This article shows you how one well-placed item can do wonders for a business or the promotional products industry as a whole. In this case, LeBron James wore a hat from the company Free & Easy which sold out of all six colorways overnight.

What can I say? Hats work.

Promo Marketing

Handmaid’s Tale Merch Begs Question: When does Promotion Go too Far?

Here at Hatswork, we love when pop culture transcends the entertainment world and bleeds over into the promotional products industry. Even when sometimes things go a little too far. I mean, who doesn’t love a good train wreck?

The Handmaid’s Tale is a show on Hulu, based on Margaret Atwood’s novel of the same name, about a dystopian America in which women are enslaved and used as breeders for the rich and powerful. In light of the current political climate and the #MeToo movement, it is not surprising licensed Handmaid’s Tale merch made serious waves when it hit the virtual shelves.


2018 Supplier State of the Promotional Products Industry Report

This article covers a vast number of topics affecting the promotional products industry including the Trump administration’s tariffs on China, new California safety regulations put in place by Proposition 65, search engine optimizationmobile responsiveness, and social media presence.

If you’re curious or concerned about anything going on in the promotional products industry, it is likely you will find it covered here.

Can you tell us about another time when the entertainment industry clashed with the promotional products industry? Let us know in the comments below.

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.


Selling Hats in the Public Services Sector


Hatswork Round-Up: October 4, 2018