Hatswork Round-Up: November 8, 2018

November 8, 2018 - By Emily Potter

In today’s Round-Up, we’re looking at how restaurants use promo caps at their grand openings to increase traffic and encourage repeat diners. We’ll also discuss the health care and political markets.


Grand Opening Giveaways – Restaurants

A while back, we discussed how to use promo hats to advertise restaurants and bars. This article, is all about using them to promote grand opening celebrations for restaurants.

Most restaurants fail in the first year, so it’s vital that you blow the grand opening out of the park and get people in the community talking about your business.

  • Let Them Eat Samples
  • Best Giveaway Gifts


Eye on the Health Care Market

In 2012, the health care industry made up over 13.5% of the promotional product industry’s total sales, placing it at the number one spot compared to all other industries. Now, education has taken that role, and health care has steadily declined over the past few years.

This article takes a deep dive into the health market and provides tips and suggestions for distributors to increase their sales to doctors and clinics.

  • Capitalize on rebranding efforts.
  • Create unique promotions that serve a function.
  • Network within the system.
  • Focus on the future with digital, wearable tech.

Promo Marketing

Promos and Politics

This article encourages all of us in the promotional products sector to reach out to policymakers, lawmakers, and other decision makers in our own states as well as Washington, D.C. to make our voices heard.

Which is fitting seeing as how Tuesday was election day. I hope you exercised your right to vote. But Promo Marketing, reminds us that it’s up to us to lobby for our own industry and community to ensure we’re not overwhelmed with additional tariffs and policies. Click the link above to see how easy it is to do your part.

There has been a lot of concern and uncertainty lately with the new tariffs and policies that have been enacted by the Trump administration. Tell us your thoughts about the state of our industry in the comments below.

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.


Men’s Hat Trends: Autumn/Winter 2019


Women’s Hat Trends: Autumn/Winter 2019