Hatswork Round-Up: August 9, 2018

August 9, 2018 - By Emily Potter

Today, we’re looking at how proposed tariffs from the Trump administration will affect the promo industry. We’ll also talk about effective marketing by choosing the best products and campaigns for your business.

Promo Marketing

How Will Tariffs Affect the Promo Industry? Some MAGA Hats Provide a Clue

You may have heard that headwear was included on the latest list of tariffed products the government released. This is ironic as the MAGA hats that helped Trump get elected are imported from China, so this will likely have an impact on his 2020 campaign.

Imported MAGA caps are significantly cheaper than caps that are made in America. One thing is for sure—imposed tariffs will have an impact on the promo industry, the question is how much?

Business 2 Community

How to Win with Your Company’s Promotional Products

Did you know that adding promotional products to your marketing mix can increase the effectiveness of your brand by up to 44%? This article walks you through ten tips to improve your overall marketing campaign with promotional products.

  1. Keep your target audience in mind.
  2. Consider the logistics of distribution.
  3. Purchase high-quality items.
  4. Give usable promotional products.
  5. Add a call to action.
  6. Add contact information.
  7. Don’t wait until the last minute to order.
  8. Don’t use generic items.
  9. Don’t make it difficult to implement.
  10. Improve your lead generation.

Custom Logo Cases

How to Choose the Perfect Promotional Product for Your Business

The promo industry is full of all types of products at various price points to choose from. While we always encourage hats, this article will give you tips and tricks on picking the right items for your business and your customers.

  1. Enhance Brand Loyalty
  2. Builds Long Term Relationships
  3. Turn Customers into Ambassadors
  4. Stand Out from the Crowd
  5. Budget-Friendly
  6. Gifts Feel Great
  7. Boost Your Sales
  8. Can Add a Personal Touch
  9. Generate Leads
  10. Boost Employee Morale
  11. Do Your Research and Know Your Audience
  12. Stay Aligned with Your Brand’s Image
  13. Plan (Lead Time)
  14. Think about Distribution
  15. Have a Measurable Objective
  16. Focus on Personalized Usability
  17. Quality or Quantity

How do you think the new tariffs will affect the promo industry? We’d love to hear your opinion and get your feedback.

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.


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