Today, we’re taking our first look into the world of entrepreneurial professionals. Have you focused on promotional caps for professionals like doctors and lawyers before?
Over the next couple of weeks, we’re going to provide you with extended knowledge of the different professions as they relate to promotional products, as well as offer tips to help expand your cap sales into the markets.
We will look at different aspects of the professional entrepreneurial industry, so that you will have a better understanding of how to target each.
Today, you will learn how to reach out to common decision makers from doctors to architects. Next time we’ll look at promotional caps for professionals including private investigators, lawyers, and more.
Physicians who own their own practice or clinic have to do a lot more than just caring for the health of their patients.
Doctors who are not affiliated with a hospital, but rather work independently have the added job of keeping the doors open and their staff paid. It requires as much entrepreneurial work as it does medicine. One of the main jobs being acquiring new patients and ensuring that they return at least annually for a check-up. Think about it, without patients, there is no money coming through the door.
Often times, there are only a handful of doctors, nurses, and support staff. So, it is very important that potential patients are aware of their office and the services they provide; otherwise, they will never get any business.
The great thing about hats is they average over 3,000 impressions of their lifespan. The more caps a practice puts out into the community, the more people will be aware of its services.
Depending on the size of the practice, the advertising decision maker could be anyone from the doctor to an office manager. Contact each office individually to see who is your point of contact.
We have provided you a short list below to give you an idea of different independent practices to reach out to for sales.
- Chiropractic Care
- Hearing Therapy
- Men’s Health
- Pain Management
- Physical/Occupational Therapy
- Planned Parenthood
- Sleep Study Centers
- Speech Therapy
- Urgent Care
- Walk-In Clinics
- Weight Loss Clinics
- Women’s Health
Financial Planners and CPAs
Headwear is one of the most versatile advertising mediums. Your customers, and more importantly, their customers, will love it. Promotional caps for professionals are universally enjoyable whether you are reaching out to freelance stockbrokers, or highly regarded Certified Public Accountants (CPAs).
Look into any independent agents in your territory who specialize in the following:
- 401K and Retirement
- Financial Statements
- Fraud Protection
- Independent Lending
- Mutual Funds
- Tax Preparation
- Venture Capital
As Eric Church once said, the tax man and the devil share the same address. But if it ups your sales game and makes you money, it is definitely worth knocking on his door, even if you do have to sell your soul.
As you know, tax representatives are the busiest between January 1 and April 15 each year. This is when they do the majority of their advertising. Be sure you get meetings with them early enough prior to the next year’s tax season so that you can deliver a high-quality hat in plenty of time.
Start reaching out and trying to set meetings during the summer months and place your orders before the holidays begin.
Tax reps will use their hats to advertise throughout tax season. They can also give them as client appreciation gifts throughout the year to keep their business top of mind.
Architectural firms will draw up proposals to bid on design projects with various clients—residential builders, corporate companies, city/state government, community groups, etc.
One way to set themselves apart from other architects bidding on a job is by offering a promotional gift to thank potential clients for their consideration.
Clients will appreciate the gesture, and the cap will help keep the firm top of mind when it comes time to select a design.
Check back next week as we dive into promotional caps for professionals in other industries. If you haven’t sold to entrepreneurs in the past, I think this series will open your eyes to the vast number of opportunities out there.
What other industries would you like to see covered on Hatswork? Let us know in the comments below.