Hatswork Round-Up: February 8, 2018

February 8, 2018 - By Emily Potter

Today, we’re looking at how the Team USA Winter Olympic uniforms are going to change apparel in the promotional market forever.

We’ll also give you some tips to get the most out of your trade show experiences and your promotional products.

Promo Marketing

Ralph Lauren’s Olympic Uniforms Double as Mini Heaters

Although the Opening Ceremony isn’t until tomorrow, today is actually the first day of the 2018 Winter Olympics.

Ralph Lauren has once again designed Team USA’s uniforms, but this time there is an attached battery pack designed to keep the athletes warm that can last up to 11 hours when fully charged.

We’ve looked at incorporating technology devices into apparel before, but now it looks like it may be coming to the promotional market sooner than we anticipated. This could be a complete game changer for so many industries.

Promo Corner

9 Ways to Maximize Your Trade Show Experience

Most of you are still recovering from last month’s PPAI Expo, the largest show in the promotional market. While you’re still on that show high, we wanted to give you some tips on getting the most out of your trade show experience.

You can use the following tips at the rest of your 2018 shows as well as next year’s Expo.

  1. Pace yourself.
  2. Set appointments with key vendors and product reps.
  3. Trust your gut while keeping an open mind.
  4. Observe.
  5. Do your homework.
  6. Take good notes.
  7. Ask questions.
  8. Talk with strangers.
  9. Contribute to the conversation.


5 Gifts that Your Clients will Still be Using a Year from Now

We all know in the promotional market you want to select items that will resonate and be useful for the customer, but also have staying power so that your brand gets as much exposure for as long as possible.

Here are 5 items that are guaranteed to do just that:

  1. Cozy Stuff
  2. Drinkware
  3. Apparel
  4. Tech
  5. Food Gifts

What do you think about the heating technology? How could your clients benefit from such apparel? Let us know in the comments below. You can also follow us on Instagram using the hashtag #hatswork.

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.


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