Hatswork Round-Up: October 18, 2018

October 18, 2018 - By Emily Potter

In today’s Round-Up, we’re providing you with more than a dozen articles on everything you need to know to stay up-to-date on the current state of our industry as it pertains to all the new regulations on trade. We will also look back at selling promotional caps to construction companies, as well as some apparel trends.


Tariffs and the Promotional Products Industry

Unless you’ve been living under a rock lately, you’ve heard a lot about how the Trump administration has been implementing new tariffs and trade regulations. Since a large majority of promotional products are produced overseas, our industry has taken a massive hit amidst all these changes. Here, ASI compiles all their articles covering trade updates since January 2017.


Offering Promotional Caps to Construction Companies

Last year we published an article on sectors within the construction industry as well as one on independent contractors. Take a minute to refresh your memory, because this article also looks at selling promotional caps to construction companies including a deep dive into three different types of construction companies.

  • Buildings
  • Infrastructure
  • Industrial

Promo Marketing

2018 Style Guide: Hit Promotional Products’ Marcus Sweeney on Logomania, Athleisure, Decoration, and More

As you know, we do a biannual trend series where we cover cap styles for the Spring/Summer and Autumn/Winter seasons. This article looks at promotional apparel as a whole rather than just headwear, covering the topics listed below.

Customers are moving away from the bight/neon trends and into more muted tones like soft pastels, charcoal, and heathered fabrics. High-tech performance fabrics that can transition from the gym to the office are in high demand.

What do you think about selling promotional caps to construction companies? Have you sold into this market before? What worked for you? Tell us about your experience in the comments below.

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.


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