In today’s Round-Up, we’ll show you a heartwarming exchange of promo swag between a famous quarterback and the Dalai Lama.
We’ll also talk about six hat shapes that work for men and women. Finally, we will take another look at how the promo industry will face regulations as recreational marijuana becomes legalized in more states.
Earlier this year, NFL quarterback, Aaron Rodgers, of the Green Bay Packers traveled to India to represent the Starkey Hearing Foundation which helps fit children and adults for hearing aids.
While in India, Rodgers visited the Dalai Lama at his home and delivered some Packers promo swag including a football and a licensed NFL cap. It’s worth clicking the link above just to see the photo posted to the official Dalai Lama Instagram of the exchange.
Since 2012, nine states have legalized the recreational use of marijuana: Colorado, Washington, Oregon, California, Nevada, Alaska, Maine, Massachusetts, and Vermont. Additionally, 29 states have legalized the use of medicinal marijuana.
In 2015, Colorado’s promo sales increased faster than any other state in the country, up 10% from the previous year. Unfortunately for many distributors, dispensaries, and growers, cannabis is still illegal at the federal level, so promoting it can be tricky. This article covers how to navigate the ins and outs of marijuana advertising.
The following topics are covered:
- The Consumers
- Promo Biz
- Advertising Challenges
- Alternative Advertising