Hatswork Round-Up: August 16, 2018

August 16, 2018 - By Emily Potter

In today’s Round-Up, we’ll show you a heartwarming exchange of promo swag between a famous quarterback and the Dalai Lama.

We’ll also talk about six hat shapes that work for men and women. Finally, we will take another look at how the promo industry will face regulations as recreational marijuana becomes legalized in more states.

Promo Marketing

See, Even the Dalai Lama Likes Getting Promo Swag

Earlier this year, NFL quarterback, Aaron Rodgers, of the Green Bay Packers traveled to India to represent the Starkey Hearing Foundation which helps fit children and adults for hearing aids.

While in India, Rodgers visited the Dalai Lama at his home and delivered some Packers promo swag including a football and a licensed NFL cap. It’s worth clicking the link above just to see the photo posted to the official Dalai Lama Instagram of the exchange.

Fashionable Hats

Six Hot Hat Looks that Work for Men and Women

This article dives into six different hat shapes and trends for men and women.

  1. Driving Cap
  2. Baseball Cap
  3. Fedora
  4. Beanie
  5. Panama Hat
  6. Trilby


Marijuana Regulations and the Promo Swag Industry

Since 2012, nine states have legalized the recreational use of marijuana: Colorado, Washington, Oregon, California, Nevada, Alaska, Maine, Massachusetts, and Vermont. Additionally, 29 states have legalized the use of medicinal marijuana.

In 2015, Colorado’s promo sales increased faster than any other state in the country, up 10% from the previous year. Unfortunately for many distributors, dispensaries, and growers, cannabis is still illegal at the federal level, so promoting it can be tricky. This article covers how to navigate the ins and outs of marijuana advertising.

The following topics are covered:

  • The Consumers
  • Promo Biz
  • Advertising Challenges
  • Alternative Advertising

How do you think recreational marijuana will affect our industry? Have you seen any cannabis promo swag yet? Tell us about your experiences or predictions in the comments below.

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.


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