Hatswork Round-Up: October 5, 2017

October 5, 2017 - By Emily Potter

Today, we’re discussing the crossover between retail and promo apparel.

We’ll also take another look at the real estate industry and how cannabis is breaking into the promotional space.


Athleisure, Super Brights Among the Retail to Promo Apparel Trends

We’ve talked a lot about how the promo apparel space closely follows retail trends, and how we’re quickly closing the time gap. Twenty years ago, there was a lag of two years or more. Today, we’ve gotten that down to under a year for the most part.

This article discusses different fashion trends in the retail space that have already transitioned, or are making the jump over to promo.

Promo Marketing

Getting Your Foot in the Door in Real Estate

Now is the perfect time for a refresher of the real estate series we published earlier this year. You can find them here and here. Go ahead. We’ll wait.

All caught up? Good.

This blog contains tips and tricks from realtors, agencies, distributors, and suppliers on how promotional products are used to recruit realtors and grow their businesses.

  • Gaining Clients
  • Using Promotional Products
  • Client Recruiting
  • Client Appreciation & Referrals
  • Brokerage Firm Internal Use


California Cannabis Companies Can Use Promotional Products

Last month, we told you all about how both medicinal and recreational marijuana are making an impact on the promotional space. We also discussed how there might be significant restrictions on how dispensaries can market their products.

California, one of the states leading the charge for recreational cannabis has now passed laws allowing marijuana companies to use promotional products in their marketing mix. Check out the full article for details.

What are your predictions for the future of retail and promo apparel crossover? Tell us your thoughts in the comments below. You can also follow us on Instagram using the hashtag #hatswork.

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.


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