Hatswork Round-Up: August 2, 2018

August 2, 2018 - By Emily Potter

In today’s Round-Up we are looking at two decades worth of one MLB team’s caps. We will also discuss an in-depth case study to help inspire your next promotional campaign as well as talk about the health of our industry in numbers.

SB Nation

A Scientific Ranking of Arizona Diamondback Hats

In this article, one man ranks eleven of the on-field Arizona Diamondback hats worn over the past 20 years. This list does not include holiday caps or promotional one-offs. The term scientific is used very loosely here.

It’s common for teams in the MLB and MiLB to change their look up. In this article, you can really see how headwear has evolved since the 90s.

Promo Marketing

Case Studies Vol. 1: Get Inspired with 10 Great Promo Campaign Ideas

This six-page PDF pulls ten case studies submitted by some of the sector’s top suppliers on how distributors used their products in a unique way. Check it out and see if any of these inspire your next promotional campaign.

  1. Custom Service Apparel
  2. College Recruiting Giveaway
  3. Employee Onboarding Program
  4. Beverage Brand Employee Gift
  5. Gym Contest Promotion
  6. Festival Giveaway
  7. Summer Tourism Booster
  8. Sweet Point-of-Purchase Merchandise
  9. Swag Bag Sanitizer
  10. Uniform Program

Promo Marketing

PPAI Reports 9% Increase in Promotional Products Industry Sales, Highest Sales Volume in 18 Years

PPAI reported that promotional product industry sales for 2017 increased 9.31 percent, totaling $23.3 billion. That’s the highest sales volume in 18 years. This can be compared to an increase of only 2.4 percent in 2016.

A big portion of this is attributed to a 28.1 percent increase of online sales within our market that totaled $5.3 billion. Over 23,500 surveys were conducted to acquire this information.

Did you get any ideas for your next promotional campaign? Let us know what you think in the comments below.

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.


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