Today, we’re looking at how Major League Baseball recognized all the baseball mamas. We’ll also talk about how the entertainment industry is using promo merch to make remarkable updates to very old school businesses. I’m looking at you, Disney.
A few Sundays ago, we celebrated Mother’s Day; and the Major League Baseball players showed out with pink hats, bats, socks, gloves, and other gear. The Houston Astros, last year’s World Series winners, had six of their players’ moms throw out the opening pitches. Didi Gregorius delivered flowers to every mom working in the offices of New York Yankees.
Other players shared lots of heartfelt photos and videos thanking the women in their lives for helping them get to where they are.
In April, we published two articles on targeting the entertainment industry with promotional headwear. The first blog focused on theaters, parks, and festivals while the second looked at casinos and media outlets.
This article dives even further into the sector to talk about things like original content such as Netflix’s Stranger Things or Marvel and DC movies, and how some companies have teamed up with a celebrity to offer promo merch for all of his or her various ventures.
Disney, a company known for its traditional family values has made a huge statement about their future plans to create a more inclusion-focused brand moving forward.
Just in time for Pride Week, Disney released a line of LGBTQ promo merch containing the rainbow flag including the iconic Mickey ears, hats, tanks, fanny packs, and more.
And to drive their point home even further, through June 20th, Disney is donating 10% of every Rainbow Mickey purchase (up to $50,000) to the Gay, Lesbian & Straight Education Network (GLSEN), a non-profit dedicated to making K-12 schools safe for all students.
This is just another example of how promotional products can really make a difference in moving businesses forward and opening doors for important conversations.
What do you think about Disney’s decision, are you surprised for the update or just surprised it took them this long to publicly acknowledge the lack of diversity? Tell us your thoughts in the comments below.