Hatswork Round-Up: September 22, 2016

September 22, 2016 - By Emily Potter

Today, we’re going to bring you some promotional tips from my favorite show right now: Stranger Things. We’ll also discuss selling strategies and how to use promotional products during October, also known as, Self-Promotion Month.

Promo Marketing

4 Promotional Marketing Tips from Netflix’s Hit Series, ‘Stranger Things’

If you haven’t yet experienced the phenomenon that is Stranger Things, I strongly suggest you sign up for the Netflix free trial and watch all 8 episodes in 8 hours while eating Eggo Waffles.

This article gives us the following 4 things we can learn from the hit show about self-promotion.

  1. Consider a throwback campaign
  2. Let your product speak for itself
  3. Use social media
  4. Make interactive experiences.


Tips for Selling in an Election Season

A few weeks ago we discussed 3 lessons we learned about self-promotion from Clinton and Trump. We also covered the candidates’ promotional product spending and overall campaign budgets. And back in May, Government, was cited by SAGE as the 6th largest industry for self-promotion.

SanMar takes a look at politics from another angle, and provides tips for selling promotional products into campaigns, specifically to offices lower than the presidential level. 436 House and 34 Senate seats are up for election this fall in addition to countless state and local positions.


3 Ways to Better Use Promotional Products for Self-Promotion Month

In this blog post, HALO offers advice on how to shamelessly promote your business using promotional products. They cover topics such as how to distribute your promotion and how to ensure the most visibility for your company when the recipient uses the product.

October is Self-Promotion Month. As marketers, finding unique ways to promote ourselves is the bulk of our job, so don’t be afraid to toot your own horn once in a while.

How are you going to use what you learned today for future self-promos? Are you a Stranger Things fan? Let us know in the comments below. You can also follow us on Instagram using the hashtag #hatswork.

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.


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