Today, we’re looking at how branded caps can combat the digital age of ad blockers to bring home an advertising message with its targeted consumers.
We’ll also look at some promotional products inspired by Major League Baseball®.
We live in a digital age where companies are expected to market their products and services online. I mean, hello…you’re reading a blog right this second. But being able to market and advertise a business IRL (that’s in real life for all you non-native internet speakers) is still one of the most important things small businesses can do to grow and maintain their customer base.
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Did you know that 63% of people claim they give away their promotional products to friends or family members after they’re done using them? For branded caps, consumers tend to keep them an average of seven months before passing them on to the next wearer.
Since we do live in such a digital age, consumers have learned to block or ignore most forms of advertising. But with promotional products, they welcome the advertising message because they’re getting free stuff. This puts businesses in a favorable light with its consumers, and lends the message an 85% recall rate.
It’s been one week since baseball’s opening day, so to honor that we’re looking at seven promotional products that were inspired by last year’s World Series. Don’t ask me why branded caps aren’t first on the list, this one is according to SAGE.
- Water Bottles
- Ball Caps
- Stadium Cushions
- Tote Bags
- Rally Towels
What’s your favorite product you’ve seen at a baseball game? Let us know in the comments below. You an also follow us on Instagram using the hashtag #hatswork.