Hatswork Round-Up: February 2, 2017

February 2, 2017 - By Emily Potter

You may have heard there was a Women’s March a few weeks ago. We have two relevant articles for you today. The first discusses women’s products used during the march and the second is a Women at Work article on matching products to the right users.

Finally, we’ll discuss t-shirt buying habits. Although they’re not hats, t-shirts and other apparel items often go hand in hand with a great cap.

Promo Marketing

The 10 Best Women’s Products at the March

By far, the most recognizable items from the Women’s March were those pink hats everyone was wearing. Did I mention that hats work? This blog looks at those hats and some other women’s products that were prevalent as the ladies (as well as men and children) hit the streets.

  • Women’s March Sweatshirts
  • Planned Parenthood T-Shirts
  • Nasty Women Unite T-Shirts
  • Nasty Women March T-Shirts
  • Donald Trump Posters
  • #DontTrumpWomen Masks
  • Nasty Women Capes
  • The Famed Pink Hats
  • Women’s March on Washington Pin
  • Women’s March Tote Bag

Democrat & Chronicle

Women at Work: Choosing the Right Promotion for a Target Audience

This article discusses how to choose your promotional products after considering several factors. Who will be receiving the item? Do you want them to use it in the kitchen or the office? Should you dress up the packaging? Check out the full article for more information.

  • Identify your audience.
  • Think through your goals.
  • Consider the location of your audience.
  • Think about delivery.


Examining Promotional T-Shirt Buying Habits

The Internet offers easy customization, so it’s no surprise that independent online orders (49%) are neck and neck with the traditional distributor model (48%).

Price, quality, and convenience are the top factors businesses and organizations consider before buying. Be sure to read the full article for a more in-depth look.

What did you think about the women’s products used at the marches worldwide? Did you see anything unique at your local march? We’d love to hear from you in the comments below. You can also follow us on Instagram using the hashtag #hatswork.

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.


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