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Hatswork Round-Up: December 14, 2017




Today, we're taking another look at products from the presidential election 1. We'll also help you decide what promotional merch (besides hats, of course) are right for your business.

Finally, we'll look at how these apparel items have made their way into mainstream fashion.

Promo Marketing


MAGA Hats Sell Big, but Other Trump Merch Proves Challenging 2


We've spent a lot of time here on Hatswork debating the pros and cons of political promotional merch 3 especially throughout the 2016 election season 4. This article looks at how those (in)famous red caps 5 have trumped (pun intended) all other political merch sales 6.

Retailers who specialize in political merchandise 7 report barely being able to move any Trump products 8 besides the red Make America Great Again (MAGA) caps. So while it has become a symbol of the 45th presidency, people are buying very little beyond the MAGA cap.

It will be interesting to see if this trend continues as things start to ramp up for the 2020 presidential race 9.

Minutemen Press


How to Choose Promotional Products that Work 10


Choosing which products you want to use to represent your brand is very important. Although we believe that hats always work, if you're looking for additional promotional merch to complement your headwear, this article can help you decide what will work best for your company.

Ask yourself the following questions:

  1. Is the goal to attract new customers or retain current ones?

  2. Will the items be given out at trade shows 11, mailed, or used at a fundraiser 12?

  3. What do your clients want to receive?

  4. Do your employees have suggestions?

  5. Will the products be useful and long lasting?


BOF


Have We Reached Peak Promotional Merch? 13


Did you know the global market for promotional merch reached more than $21 billion in 2016 with more than a third coming from wearables?

We've hit an all-time high in the market where promotional products span beyond increasing brand awareness into politics, pop culture 14, and more. This article is all about how they've infiltrated the mainstream culture.

What's the most unique promotional product you own? Tell us about it in the comments below. You can also follow us on Instagram 15 using the hashtag #hatswork.
Links:
  1. https://hatswork.com/blog/2017/02/16/hatswork-roun dup-promo-product/
  2. http://magazine.promomarketing.com/article/maga-ha ts-sell-big-trump-merch-proves-challenging/#ne=eea 8df7b24c632f478efea987fc6c45futm_source=promo-mark eting-headlinesutm_medium=newsletterutm_campaign=2 017-08-23&utm_content=maga+hats+sell+big%2C+bu t+other+trump+merch+proves+challenging-1
  3. https://hatswork.com/blog/2016/12/22/hatswork-roun dup-promotional-sales-2/
  4. https://hatswork.com/blog/2016/11/03/hatswork-roun dup-dad-hat/
  5. https://hatswork.com/blog/2016/10/13/hatswork-roun dup-promos/
  6. https://hatswork.com/blog/2016/10/27/hatswork-roun dup-political-promotions/
  7. https://hatswork.com/blog/2016/08/04/hatswork-roun dup-august-4-2016/
  8. https://hatswork.com/blog/2017/10/19/hatswork-roun dup-merch/
  9. https://hatswork.com/blog/2016/08/25/hatswork-roun dup-promotional-merchandise/
  10. http://www.minutemanpress.com/articles/2017/how-to -choose-promotional-products-that-work-20170612.ht ml
  11. https://hatswork.com/blog/2017/11/30/hatswork-roun dup-branded-apparel-2/
  12. https://hatswork.com/blog/2017/01/17/fundraising-f or-non-profits-part1/
  13. https://www.businessoffashion.com/articles/intelli gence/have-we-reached-peak-merch
  14. https://hatswork.com/blog/2018/04/23/sell-wholesal e-hats-entertainment/
  15. http://www.instagram.com/hatswork
Post date: 2017-12-14 08:00:39
Post date GMT: 2017-12-14 14:00:39

Post modified date: 2018-05-04 14:59:49
Post modified date GMT: 2018-05-04 19:59:49

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