Hatswork Round-Up: December 22, 2016

December 22, 2016 - By Emily Potter

Today we’re reflecting on the presidential election results. I promise this is the last time we’ll mention it. I assumed that, like me, you probably needed a little time to relax, maybe even heal, after Election Day. So we’ve waited until today to really dig into the outcome. Hopefully, we’re not opening up a fresh wound. The first two articles are from Promo Marketing and they both discuss how a Trump Presidency will affect the promotional sales within our industry and others.

We’ll also discuss the possibility of looking to promotional sales to forecast future election winners.

Promo Marketing

What Donald Trump’s Win Means for Promotional Sales

The (in)famous Make America Great Again hat was such a large part of the Trump campaign. There’s no denying that promotional sales made a huge impact during the election.

In the weeks following his win, the President-Elect has now transitioned to a new promo hat. Not all promotional sales are candidate-approved. Check out the full article for more information.

  • Promotional products matter – big time.
  • The end-users have merchandising power too.
  • Branded merchandise sales can predict an election.

Promotional Sales

Promo Marketing

How the Election Could Impact Certain Markets

According to this blog, some industries may face a decline throughout the next term, while others will see a significant boost.

Health Care looks to be one of the most vulnerable markets over the next four years. However, pharmaceuticals, energy, and military sectors will mostly likely have a bright future.


Counselor Commentary: Promo Products Predicted the Election

The top points highlighted in this email-exchange-turned-blog-post are as follows:

  • Know your audience.
  • Don’t just slap your logo on something.
  • Select clear, powerful messages.
  • Be visible.

Do you agree that promotional sales affect election results? Let us know in the comments below. You can also follow us on Instagram using the hashtag #hatswork.

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.


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