Hatswork Round-Up: November 3, 2016

November 3, 2016 - By Emily Potter

I know we told you last week we wouldn’t talk politics anymore, but come ‘on, there are only 5 days left until voting ends and our next POTUS is announced. Give us this one last article and we promise not to bug you for another four years. We will also talk about the recurring trend of the Dad Hat, and provide you with some tips on reducing stress.

Promo Marketing

Donald Trump Spent More on Hats than Polling

New data from the Federal Election Commission shows that Trump’s campaign spent $15.3 million on promotional products from June 2015 – September 2016. $3.2 million alone was spent on the infamous “Make America Great Again” hats. That’s nearly double what he spent on polling ($1.8 million).

Regardless of who wins the presidency, we’ll count this as a win for headwear.


The Return of the Dad Hat

The Dad Hat is an unstructured, 6-panel, pre-curved cap with an adjustable closure. It’s typically made of a soft, washed cotton blend and comes in a variety of muted colors and prints.

This style was made popular in the early 1990s when hat aficionados began slicing out the buckram so the crown would lie naturally relaxed against the head. Cap manufacturers took notice; within a few years the unstructured cap was released and became an overnight hit.

And today, it’s making a fast comeback.


How Promo Products Salespeople Can Beat Stress

74% of promotional product sales professionals agree that the selling profession has become more difficult in the last three years. ASI offers the following tips to help combat the everyday stress of our industry.

  1. Start the Day with Meditation
  2. Focus on What You Can Control
  3. Analyze the Anxiety
  4. Choose a Positive Perspective
  5. Organize & Simplify
  6. Be Forgiving & Understanding
  7. Practice Gratefulness
  8. Laugh it Up
  9. Start Coloring
  10. Act Unselfishly
  11. Soothe with Sacred Bathing
  12. Schedule Tech Blackouts
  13. Tend to the Physical
  14. Create a Chillin’ Playlist
  15. Just Breathe
  16. Try Tapping

Check out the full article for in-depth information on each.

Does wearing your Dad Hat help you de-stress? What do you think of Trump’s unconventional campaign spending? Let us know in the comments below. You can also follow us on Instagram using the hashtag #hatswork.

Emily Potter

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.


Hatswork Round-Up: November 10, 2016


Hatswork Round-Up: October 27, 2016